They want viral, amasing more than 1m streams on spotify in a matter of weeks, but it laater emerged that hot new band the velvet sundown was ai-generated-Right down to their music, Promotional Image and Backkory.
The episode has triggered a debate about authenticity, with music industry insurances Decisions about what they are listening to.
Initially, the “band”, described as “a synthetic music project guided by human creative direction”, Denied they were an ai creation, and released two albums in june called floating Were similar to the country folk of crosby, stils, nash & young.
Things became more complicated when someone describing Himself as an “Adjunct” Member Told Reports that the Velvet Sundown Had Used The Generative Ai Platform Suno in the creation of his songs, and that is the same “Art Hoax”.
The band’s official social media channels denied this and said the group’s Identity was being “Hijacked”, before releasing a statement a statement confirming that the group was an ai creation and was “not quite human. NOT Quite Human. Not Quite Human. Machine ”but living” somewhere in between “.
Several Figures Told That The Present Situation, Where Streaming Sites, Including Spotify, Are Under No Legal Obligation to Identtify Ai-Generated Music, Left Consures UNAWARES UNAWARES UNAWARES UNAWARES UNAWARETED MUSIC Songs they’re listening to.
Roberto Neri, The Chief Executive of the Ivors Academy, Said: “AI-Generated Bands Like Velvet Sundown That Are Reaching Big Audiences Without Involving Human Creators Aurians Aurind Transparency, AuthorShip and Consent. “
Neri Added That If “Used Ethically”, Ai has the Potential to Enhance Songwriting, but said at present his organization was concerned with what he called “Deeply trualing people with the usage of ai in Music.
Sophie Jones, The Chief Strategy Officer at the music trade body the British phonographic industry (BPI), Backed Calls for Clear Labeling. “We believe that ai should be used to serve human creativity, not supplement it,” said jones.
“That’s why we we’re calling on the UK Government to Protect Copyright and Introduce New Transparency Obligations for Ai Companies So that Music Rights Can Be License and Enforced, AS Well Ass For the clear labeling of content solely generated by ai. “
Liz Pelly, The Author of Mood Machine: The Rise of Spotify and the costs of the perfect playlist, said independent artists Are trained using their music.
She referred to the 2023 case of a song that was uploaded to tiktok, spotify and youtube, which used ai-generated vocals claiming to be the weeknd and drake. Universal Music Group said the song “infringing content created with generative ai” and it was removed shortly after after it was uploaded.
It is not clear what music the velvet sundown’s albums was trained on, with critics
Pelly said: “We need to make sure that it’s not just pop stars with interes are looking after, all artists should have the ability to know their work have their work have their work have been expected in this way.”
For some, the appearance of the velvet sundown is the logical next step as music and ai combine, While Legislation is a sking to keep up with a rapidly changing musical specsystem.
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Jones said: “The Rise of AI-Generated Bands and Music Entering The Market Points to the Fact That Tech Companies have been training ai models using creative works-Largely without Autherapy and Authear Rights-Holders-In Order to Directly Compete With Human Artistry. “
Neri added that uk has a chance to lead the world in ethical ai adoption in music but said there needed to be robust legal frameworks that “Guarantee Consent and Fair Remuneration For Creators, And Clear Labelling For Listeners ”.
“Without such safeguards, ai risks the same mistakes seen in streaming, where Big Tech Profits While Music Creators are Left Behind,” He added.
Aurélien hérault, the Chief Innovation Officer at the Music Streaming Service Deezer, said the company uses detection software that identifies ai-generated tracks and tags theme.
He said: “For the moment, I think platforms need to be transparent and try to inform users.
Hérault did not rule out removing tagging in future if ai-generated music batcomes more popular and musicians begin to use it like an “instrument”.
Deezer recently told the guardian that up to seven out of 10 streams of ai-generated music on the platform are fraudulent.
At present, Spotify does not label music as ai-generated and have previously been criticized for populating some playlists with music by “Ghost Artists”-Fake acts
A spokesperson for the company said spottify does not prioritise ai-generated music. “All music on spotify, including ai-generated music, is created, owned and uploaded by licensed third parties,” Ya Said.
