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It’s been a year of rebrands for streaming services, and the latest to join the trend is Apple. Its streaming platform, Apple TV+, will now be called Apple TV.
The update wasn’t revealed in a standalone press release but was rather pushed under the announcement for F1: The Movie’s Dec. 12 debut on the platform.
“Apple TV+ is now simply Apple TV, with a vibrant new identity,” Apple says, without mentioning when and why the change is rolling out. We checked Apple TV’s website and app after the announcement, and both are yet to reflect the new name.
Apart from Apple TV, two other major streamers have undergone name changes this year. Max went back to its original name, HBO Max, while Paramount+ renamed its wordy Paramount+ With Showtime tier to Paramount+ Premium.
For HBO Max, the rebrand is meant to represent “the highest quality in media” and to “further accelerate that growth in the years ahead,” according to David Zaslav, CEO and President of Warner Bros. Discovery. For Paramount+, on the other hand, the change is intended to reflect the platform’s decision to add Showtime programming to its more-affordable tier.
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Meanwhile, the Apple-produced F1: The Movie arrives on Apple TV later this year following its highly successful theatrical run. Apple is reportedly also planning to bag the streaming rights of Formula 1, the motorsport, from ESPN. It has been pushing for sports content on Apple TV for quite some time, with partnerships with Major League Soccer (MLS) and Major League Baseball (MLB) already in place.
Apple raised the subscription price for the service in August, increasing it from $9.99 to $12.99 per month. The service is now available in over 100 countries and is being viewed on over 1 billion screens, Apple says.
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Jibin is a tech news writer based out of Ahmedabad, India. Previously, he served as the editor of iGeeksBlog and is a self-proclaimed tech enthusiast who loves breaking down complex information for a broader audience.
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