What Does a TikTok Ban Mean for Businesses?
US businesses use TikTok to reach the estimated 136 million Americans who regularly use the app in 2025. Through the app’s personalized algorithm, businesses are able to reach consumers they would otherwise not have access to, and nearly five million jobs benefited from a TikTok business acount in 2024.
The potential drawbacks for businesses’ marketing strategies without TikTok could be major. Not only does TikTok give brands the opportunity to build a loyal consumer base, but its social commerce platform, TikTok Shop, allows smaller businesses with a limited budget to sell products and generate revenue.
Should a TikTok ban come into full effect once again, businesses may turn to other TikTok alternatives, such as Instagram Reels and YouTube Shorts for their marketing purposes. As a TikTok ban has become more of a reality, apps such as RedNote have also seen an increase in popularity.
