Apple is developingAccording to the Wall Street Journal, its own chips, with the aim of installing them in the equipment of its data centers. For now there is no confirmation of the fact from the company, which has been lagging behind in terms of AI for some time with respect to other large rivals, and which has not specified its plans in relation to said technology either.
For now, they are still taking steps to catch up on generative AI or technology related to chatbots and other services, but everything indicates that their situation will change soon, as they are preparing to announce a new strategy in relation to Artificial Intelligence, probably at their Developer Conference.
According to Bloomberg, your focus may be on developing and implementing proactive features designed to help and support users of your devices and services in their daily lives. In addition, the company has apparently been negotiating for several weeks with potential partners, such as Google and OpenAI, to become its AI service providers.
The chip design and development project, which is internally known as ACDC Project (Apple Chips in Data Center), aims to take advantage of Apple’s chip design experience also to provide these components to its server infrastructure. own. This is not something new, since Apple has apparently been working on it for several years.
Of course, practically all the details of his activity are unknown, and it is also unknown when the results of his work will be made public. Of course, it is very likely that Apple’s future server chip will be focused on the execution of Artificial Intelligence models, instead of their training.
At the same time, Apple is negotiating with TSMC to begin production and manufacturing of these chips, although it is not known if their meetings have managed to reach a definitive agreement for this. It is also not clear if the chip will be deployed in the company’s facilities. But if it goes ahead, it will join several major technology companies already working on their own chips for data centers, such as Google, Microsoft and Meta.