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World of Software > Mobile > Apple takes out the big game and focuses on color
Mobile

Apple takes out the big game and focuses on color

News Room
Last updated: 2025/09/10 at 1:46 AM
News Room Published 10 September 2025
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After months of waiting and rumors, Apple has just lifted the veil on its new range of smartphones. With the iPhone 17 in mind, Tim Cook and its teams presented 4 models, including 100 % unprecedented. Exit the “plus” model, it gives way to an “air” iPhone 17. An ultra-fine smartphone only 5.5 millimeters thick.

The pro and pro max models are always there, but with a big aesthetic change. The rear camera block was completely revised by Apple, thus approaching the design already adopted by Google with its pixel. Finally, the standard model remains very similar to the iPhone 16. It wins a few centimeters, going from 6.1 to 6.3 inches. For the first time, it adopts an OLED 120 Hz screen with promotion technology. And to protect everything, the brand promises a new Ceramic Shield coating three times more resistant, but also more efficient against reflections.

@Journaldugeek#Apple should have done more! 📱 #IphoneAir #iPhone17

♬ SON Original – Journal You Geek

More power

The design has evolved this year, but also inside the iPhone 17s were entitled to a big upgrade. Apple presents the A19 chip this year. It is announced as 20 times faster than the A18 launched last year on the iPhone 16. Thought for intensive use of AI, It incorporates a neural machine of 16 hearts. Visual Intelligence is definitely promised to take up even more space in the user experience. The AI ​​will have taken time to make its hole at Apple, but it wants to win this year.

The photo will not be outdone. In 2025, Apple put on its impressive sensors at the rear, with a main 48 Mpx module capable of playing the ultra-large angles, and a double phone sensor / mpx macro. The new photo module at the front, baptized Center Stage Front Camera has the distinction of being square, and no longer in format 2: 3. Enough to make your most beautiful landscapes, without having to turn your iPhone.

© Apple

iPhone pro and pro max: always more strong

On the sidelines of its flagship and amazing iPhone Air, Apple also announced two new models of iPhone Pro and Pro Max to complete its series. With a whole new design resolutely more robust in aluminum, a unibody design with steam room, and boosted spects, the 17 pro model keeps its 6.3 inch format, but the Max declination offers a generous additional volume, with 6.9 inches diagonal.

See you on Friday for pre-orders. The iPhone 17 will be marketed at the starting Price of € 976 with a basic configuration of 256 GB of storage. For iPhone 17 pro, it will be necessary to count 1329 € at least, and up to € 1829 for version 1 TB. An unprecedented configuration of 2 TB of storage will also be offered for the Pro Max model. As for the AirPods Pro 3, go on September 19 for the first deliveries.

iPhone 17
  • From € 969 for the 256 GB version
  • From 1219 € for version 512GB
iPhone 17 Pro
  • From € 1329 for the 256 GB version
  • From € 1579 for version 512 GB
  • From 1829 € for version 1 to
iPhone 17 Pro Max
  • From € 1479 for the 256 GB version
  • From € 1729 for version 512 GB
  • From 1979 € for version 1 TB
  • From € 2479 for version 2 to

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