APPLE has set the details of its massive holiday season shopping event live – and it’s packed with money-saving goodies.
The iPhone maker is even playing Santa and giving away gift cards with select purchases over the Black Friday weekend.
Apple has published a massive shopping banner on its website that reads: “The countdown has started up.”
And it says that there will be a special offer period from November 28 through to December 1.
During this time, you’ll be able to bag an Apple Gift Card worth up to £200 if you buy an eligible product.
There are plenty of other gadget deals and promotions running alongside this, but the gift card is a rare perk.
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And while you can only bag it during that specific period, it works no matter whether you buy your gadget in store, online, or through the Apple Store app.
Here are some of the gift cards listed on Apple’s website as part of the promotion…
iPhone – gift card up to £60
iPad – gift card up to £80
- iPad Air
- iPad (A16)
- iPad Mini
Mac – gift card up to £200
- MacBook Pro (M4 Pro)
- MacBook Pro (M4 Max)
- MacBook Air
- iMac
- Mac Mini
Apple Watch – gift card up to £40
- Apple Watch Series 11
- Apple Watch SE 3
AirPods – gift card up to £60
- AirPods Max
- AirPods Pro 3
- AirPods 4
TV & Home – gift card up to £40
Beats – gift card up to £40
- Beats Studio Pro
- Powerbeats Pro 2
- Beats Solo 4
- Beats Studio Buds+
- Beats Pill
Accessories – gift card up to £20
- Magic Keyboard for iPad Air
- Magic Keyboard Folio for iPad (A16)
- Apple Pencil Pro
But the free gift cards aren’t the only part of the shopping event.
APPLE SHOPPING SEASON
Apple is flagging its Trade In Program as a way to slash the prices of gadgets.
The value that you get from your old device will vary significantly depending on the model.
But according to Apple, handing in an iPhone can get you as much as £650 off a new iPhone 17.
IPHONE TRADE-IN VALUES
These are the latest estimated trade-in values for iPhone models, according to Apple…
- iPhone 16 Pro Max – £650
- iPhone 16 Pro – £580
- iPhone 16 Plus – £435
- iPhone 16 – £435
- iPhone 15 Pro Max – £520
- iPhone 15 Pro – £445
- iPhone 15 Plus – £340
- iPhone 15 – £335
- iPhone 14 Pro Max – £405
- iPhone 14 Pro – £340
- iPhone 14 Plus – £250
- iPhone 14 – £240
- iPhone SE (3rd gen) – £80
- iPhone 13 Pro Max – £300
- iPhone 13 Pro – £250
- iPhone 13 – £190
- iPhone 13 Mini – £135
- iPhone 12 Pro Max – £200
- iPhone 12 Pro – £150
- iPhone 12 – £120
- iPhone 12 Mini – £90
- iPhone SE (2nd gen) – £50
- iPhone 11 Pro Max – £140
- iPhone 11 Pro – £125
- iPhone 11 – £95
- iPhone XS Max – £85
- iPhone XS – £70
- iPhone XR – £80
- iPhone X – £45
- iPhone 8 Plus – £40
These values were correct at the time of writing.
Picture Credit: Apple
You can also add emoji or messages to gadgets for free as part of Apple’s free online engraving service.
On top of that, there are a few freebies that you can claim if you do end up buying a new gadget.
For a start, you’ll get six months of free Apple Music with a HomePod, a pair of AirPods, or Beats gadget.
Normally Apple Music costs £10.99 a month, so this is a pretty respectable saving of £65.94.
Similarly, you get three months of Apple TV (Apple’s Netflix rival) or Apple Arcade (exclusive, payment-free video games) with new Apple gadgets too (like the new iPhone 17 Pro).
Apple TV normally costs £9.99 a month, so you’re saving £29.97.
And Apple Arcade costs £6.99 a month, so this freebie is worth £20.97.
On top of all this, Apple says that it is now offering an extended free returns period.
And that applies to eligible products that are received between now and January 8, 2026.
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All prices in this article were correct at the time of writing, but may have since changed.
Always do your own research before making any purchase.
Here are our favourite early Black Friday deals
Black Friday is next week (28th November), but most of the major retailers have already launched their sales. Here’s our pick of the best deals online right now.
*If you click on a link in this boxout we will earn affiliate revenue
- Shark FlexStyle 4-in-1 Air Styler & Hair Dryer Gift Set, £169.99 (was £269.99) – buy from Shark
- Dry:Soon Mini 3-Tier Heated Airer, £109.99 (was £129.99) – buy from Lakeland
- Sky Essential TV & 500Mbps Full Fibre Broadband, £35p/m – buy from Sky
- Dyson V11 Extra vacuum, £349.99 (was £499.99) – buy from Dyson
- Remington Almond Allure Hair Straightener, £19.99 (was £69.99) – buy from Superdrug
- Amazon 43-inch 4-Series 4K Fire TV, £269.99 (was £429.99) – buy from Amazon
- Dyson V8 Advanced Vacuum, £229.99 (was £329.99) – buy from Dyson
- Ninja Speedi 12-in-1 Multi-Cooker, Air Fryer & Slow Cooker, £149.99 (was £229.99) – buy from Ninja
- Spotify Premium: 12-month subscription, £29.99 (was £120) – buy from Wowcher
- Audible: 3 months for 99p (usually £8.99p/m) – sign up at Amazon
For all the top discounts we’ve spotted, head to our best Black Friday deals page.
