Against the backdrop of long-overdue Siri features, a new report argues that Apple’s cautious AI approach could be one of its biggest advantages in 2026.
Apple’s artificial intelligence endeavors continue to be the subject of speculation, even as we move closer to the planned contextually aware version of Siri. After it failed to deliver an AI upgrade it promised at WWDC 2024, the iPhone maker adopted a more restrained position regarding AI.
Because of this, it’s been argued that Apple is late to the AI race, that the company hasn’t delivered products nearly as impressive as those of rival companies like Google. Apple has also toned down its Apple Intelligence marketing, opting to focus on Liquid Glass as the key change for its 2025 software releases.
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