Four frame styles and a premium acetate build
The glasses, code-named N50, should debut late this year or early 2027, with sales in 2027. No display on board, as they’re Apple’s take on the Meta Ray-Ban glasses: cameras for photos and video, speakers for calls and music, and hands-free interaction through a significantly upgraded Siri coming with iOS 27.
Apple is designing the frames in-house, passing on fashion partnerships like Meta has with EssilorLuxottica or the Warby Parker collaboration backing Google and Samsung.
Part of a three-pronged AI wearables push
Apple’s original roadmap looked nothing like this. A decade ago, the plan was an iPhone-tethered AR headset by 2020 and true AR glasses by 2022, however, only the Vision Pro ever shipped (years late), and proper AR glasses are still years out.
Apple is late, but that is kind of its thing
Meta has a big head start with the Ray-Ban glasses selling well and display-enabled versions coming. Apple showing up in 2027 with a display-free product Meta proved people wanted in 2023 is not bold.
Apple has done this before, though. The Apple Watch wasn’t first, yet it became the one everyone bought. We all have seen this play out several times with Apple, as their strategy of using custom chips, retail presence, and tight iPhone integration closes gaps fast.
What could make or break it
I have yet to hop on the smart glasses train (from any brand), but I’m genuinely curious how deeply Apple will weave these into iOS upon release. That integration alone is what could make them something you just have to grab everytime you’re on your way out.
