The Russo brothers are fully launched into the promotional campaign forAvengers : Doomsday. 11 months before the big day, Disney wants to make its superhero reunion the event of the year. The company wants the film to be at the epicenter of all conversations, wants the public to become passionate about this conclusion to a seesawing multiverse saga.
Unpublished images in the forewordFire and Ash Avatara six-hour live to announce part of the casting and now a countdown broadcast live on YouTube, the marketing teams are in the starting blocks for what already promises to be a major event for pop culture.
The Russo brothers also have their little tease on Instagram. They accompany the final teaser with a warning, everything you have seen so far may not be not so trivial as that.
“Be careful”
What the public took for teasers, confirmations of the participation of certain heroes, could hide big clues about the narrative ofAvengers : Doomsday. Officially, the antagonist played by Robert Downey Jr has not yet been shown the tip of his nose.
Steve Rogers returns
In the first teaser, the return of Steve Rogers marks a turning point for Marvel. The former Captain America must have been done with the MCU but it seems that the prospect of participating in an unprecedented event for the superheroic genre was enough to convince Chris Evans to come back.
The sequence takes place in the pastafter Steve brought back the infinity stones and decided to return to live with Peggy Carter while his alter ego is still trapped in the ice. They had a childan infant that the character holds in his arms. Fade to black and written confirmation: “Steve Rogers returns in Avengers: Doomsday”. A priori, the sequence is quite transparent.
Thor prays to the gods
The second concerns Thor and his prayer to Odin As the battle approaches, we imagine him to be Doctor Doom. He asks her to protect him and allow him to return safely to his daughter.
The X-Men ready to die
The third brings together Charles Xavier and Magneto and evokes death, in a dilapidated, destroyed mansion. The most attentive will have noticed the feet of Sentinels in the background of the sequence including Scott Summers.
Wakanda gets in on the action
This Tuesday, the scene presented as the last brings together the Wakanda, Namor and his people and Fantastic 4. Here again, no blatant clues to look out for. But the Russo brothers invite viewers to see beyond the obvious.
“What you’ve seen over the last four weeks…aren’t teasers or trailers. They’re stories. They’re clues. Pay attention. #Doomsdayhasbegun.”
A risky bet?
Now the fans will have to dissect the imagesfomenting theories about what the film could hold. It’s a dangerous game for all creative people, that of leaving the public free to invent what happens next. The Duffer brothers learned it painfully with the finale of Stranger Things.
This is particularly true for Avengers : Doomsday which does not start on very solid foundations. Many of the films offered at the cinema have been notable failures. Others built another intrigue around Kang the conqueror but the ousting of Jonathan Majors pushed the house of ideas to urgently readjust its strategy.
And then there’s also the competition, scarier than it was when Snyder was in charge of DC characters. The directors ofAvengers : Doomsday invite the public to pay attention, one would be tempted to say that the converse is true.
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