Best food & restaurant Instagram accounts
1. Brisbane Food & Travel Adventure (@brisbanefoodadventure)
Brisbane Food is a strong Instagram page example for local restaurant discovery because the entire Instagram account is designed to help people quickly decide where to eat next.
Their Instagram bio is straightforward, highlighting new openings, new menus, and food news, which immediately tells Instagram users what value they can expect. It features relevant keywords for SEO, so their page will appear in results for anyone who is interested in what they have to offer, both on their Instagram and in their restaurant.
The Instagram feed is built almost entirely around Reels, which is a smart choice for reach and discovery. Each Instagram post uses consistent white text overlays that function like quick headlines, helping every clip capture attention instantly. The content focuses on dishes, price points, restaurant interiors, and casual walkthroughs that mirror everyday life moments, making the recommendations feel practical rather than staged.
Brisbane Food also incorporates user-generated content and creator-led tastings to add authenticity and draw in new followers.
2. Pizza Da Noi (@pizza_da_noi)
Pizza Da Noi has built a warm and memorable Instagram business profile.
On the Instagram feed, the restaurant leans heavily into Reels that show real kitchen moments, staff interactions, and clips from busy service hours. Instead of trying to look perfect, Pizza Da Noi embraces authenticity.
The content often highlights everyday behind-the-scenes moments that help followers feel closer to the team, which is especially effective for small business owners who rely on community loyalty.
Their Highlights are also strategically organized so they reflect the most important aspects of their business, keeping them at the top of the page and always accessible for potential customers.
“Content that feels more authentic – often content that’s less produced & feels less like you’re being sold something or marketed to – can resonate more,” says Adam Mosseri, Instagram CEO.
3. Freddy’s Frozen Custard & Steakburgers (@freddysusa)
Freddy’s Steakburgers uses Instagram in a way that immediately reinforces its brand. The bright red logo in the profile picture matches the packaging, signage, and overall look of the business, which helps the profile feel instantly familiar to anyone who has visited before.
Their feed leans heavily into close-up food shots, limited-time items, and fun content such as memes and puns. The content is high quality but still feels accessible, which is a balance many restaurant brands struggle to strike.
The pinned posts are a smart touch, placing their most compelling items and seasonal campaigns right at the top for new visitors. Because the visuals stay consistent in color, lighting, and composition, the grid feels cohesive even when the food items vary.
5 tips for food & restaurant Instagram accounts
- Share moments with your staff from the kitchen or plating shots to make your content feel more real and engaging.
- Add text overlays to Reels so viewers understand the value of the dish within the first second. For example, start with a line like “20-minute lemon pasta” or “High-protein breakfast under 400 calories” so people immediately know why they should keep watching.
- Pin your top-selling items, seasonal specials, or best promotions to the top of your grid for paying customers to easily spot.
- Reshare customer photos and tags to build trust and highlight real experiences.
- Use your bio to link directly to menus, reservations, or delivery options so people can take action fast.
Best fashion & beauty Instagram accounts
1. Glossier (@glossier)
Glossier has built one of the most recognizable aesthetics in the beauty world, and its Instagram reflects that immediately.
Their Highlights are organized around new launches, seasonal sets, and core collections, which makes the profile feel structured and easy to explore. On the feed, Glossier stays true to its signature look. The visuals are bright, clean, and styled in a way that feels modern without trying too hard.
They mix close-up product photography with creator content and simple lifestyle moments, all of which support an approachable and aspirational brand identity. The blend of Reels and still posts feels natural for a beauty brand, offering a mix of education, product storytelling, and everyday glimpses that make Instagram followers feel like the page is relatable.
2. Ring Concierge (@ringconcierge)
Ring Concierge has built a highly recognizable Instagram presence by combining luxury visuals with an approachable tone.
Their Highlights are well-organized and give new visitors everything they need to understand the brand, from education about diamonds to store tours and product categories. On the feed, Ring Concierge blends lifestyle shots, behind-the-counter photos, and close-up jewelry images that showcase craftsmanship.
The content feels aspirational without being out of reach, thanks to diverse models, real customer moments, and posts that show how pieces look in everyday settings. Their visuals are bright and editorial, which strengthens the brand’s identity and helps the grid feel consistent.
3. Clòimh (@cloimh)
CLÒIMH takes a beautifully understated approach to Instagram that fits perfectly with its wool-focused identity.
Each Highlight cover is minimal and uses soft colors that match the brand’s visual language, helping new visitors understand the brand’s world at a glance. On the feed, CLÒIMH leans into natural textures, soft lighting, and earthy tones.
Many of the posts feel like quiet moments rather than posed shots, which gives the content a thoughtful, slow-living atmosphere. They mix product photos and styling moments in a way that feels cohesive and effortless.
This kind of consistency helps the grid feel curated without feeling overly staged, which is a strong fit for a brand built around natural materials and long-lasting wardrobe pieces.
5 tips for fashion & beauty Instagram accounts
- Use consistent lighting and color palettes so your grid feels unmistakably yours.
- Mix staged product shots with real customer or creator content to build trust and relatability.
- Show behind-the-scenes moments from shoots, fittings, or production to give followers more context and connection.
- Highlight product details in short Reels since close-up texture and movement often perform better than static photos.
- Use your bio and Highlights to guide visitors toward the right next step, such as shopping, finding a shade match, or learning about materials.
Best fitness Instagram accounts
1. JD GYMS (@jdgyms)
JD Gyms has built an energetic Instagram presence that focuses less on perfection and more on momentum.
Their feed combines grand opening celebrations, member spotlights, giveaways, and short workout clips. The range of content allows JD Gyms to speak to many millennials and other generations at once, which is especially important for a large fitness brand.
The visuals are lively and filled with real members rather than staged models, which strengthens trust and helps with building brand awareness. It also turns the page into a great example of how fitness brands can promote new locations and celebrate milestones in a way that feels inclusive.
2. LIFT Society (@liftsociety)
LIFT Society positions itself as a highly professional boutique gym, and the Instagram profile reflects that immediately.
On the feed, LIFT Society blends educational posts, community updates, and behind-the-scenes content from classes and training sessions. It also adds some humor to its workout Reels, showing a more relaxed side to the otherwise intense gym world. This mix helps followers understand both the culture and the method behind their semi-private training model.
The pinned posts explain important details like programming, onboarding, and the gym’s app, which makes it easier for new visitors to see how everything works.
3. 9Round (@9roundofficial)
9Round’s Instagram presence is friendly, energetic, and highly accessible.
Their feed features a mix of fun Reels, workout demos, and community celebrations. There is a playful tone woven through the posts, from staff in costumes to lighthearted clips during workouts. This helps the page feel approachable and encourages high engagement from followers who may feel intimidated by more serious gym content.
The Highlights reinforce the brand’s community focus with sections for news, templates, and global events. Overall, 9Round’s profile shows how a fitness brand can promote its offer in a simple, friendly way that resonates with a broad audience.
5 tips for fitness Instagram accounts
- Use Reels to demonstrate how equipment works so first-time visitors know what to expect before they walk in.
- Share short clips that highlight the energy of classes or semi-private sessions to help people picture the workout environment.
- Rotate trainers in your videos so followers can get familiar with the team and feel more comfortable joining.
- Post quick recovery ideas like stretches, mobility routines, or cooldowns to offer value beyond workouts.
- Feature small, everyday wins like someone’s first unassisted pull-up or their first week completed to show real progress that resonates with beginners.
Best home decor & interior design Instagram accounts
1. Design Within Reach (@designwithinreach)
DWR’s Instagram presence is built around calm, modern elegance. Their feed is a curated blend of serene interiors, sculptural lighting, and close-up product shots. The visuals are consistent in tone and lighting, which makes the grid feel highly professional.
Many of the posts capture quiet moments in well-designed rooms, offering both inspiration and aspirational lifestyle cues. The Highlights are simple and product-focused, and they help new visitors explore collections quickly.
2. West Elm (@westelm)
West Elm takes a more approachable, lived-in approach to interior content, while still maintaining a clear aesthetic.
The feed mixes styled rooms, holiday setups, product spotlights, and short lifestyle moments that help followers imagine the furniture in their own homes. West Elm’s use of natural light and warm color palettes makes the grid feel cohesive even when the content type shifts.
Their Reels often highlight small design details or simple styling ideas, which encourages engagement and makes the content accessible to newer decorators.
3. Studio DIY (@studiodiy)
Kelly Mindell brings a bright, playful perspective to home decor that sets her apart from more traditional design accounts.
Her profile picture and bio immediately signal color, creativity, and a hands-on approach to design. She positions herself as both a creator and a mom, which adds personality and helps followers connect with her on a more personal level.
Her feed is full of bold colors, DIY projects, seasonal themes, and behind-the-scenes looks at her family life. The content feels energetic and optimistic, which makes it easy to follow along as she tackles room updates or creates new decor pieces.
Her Reels often show quick transformations or small decorating ideas that viewers can replicate. This makes her a great example of how lifestyle creators can promote their work in a way that feels fun and achievable rather than intimidating.
The overall grid feels consistent in tone while still allowing room for experimentation.
5 tips for home decor & interior design Instagram accounts
- Show scale by filming someone interacting with the furniture so viewers can understand proportions before buying.
- Create short walkthroughs of styled rooms to help followers visualize how different pieces work together in a full layout.
- Share moodboards that break down the colors, materials, and shapes behind your designs to teach followers how to build a cohesive space.
- Post clips that demonstrate how to mix high and low items so your content appeals to both new decorators and experienced design enthusiasts.
- Use Stories to answer quick design questions from followers since real-time guidance builds trust and positions you as a helpful expert.
Best travel & tourism Instagram accounts
1. Tourism Vancouver (@tourismvancouver)
Tourism Vancouver uses Instagram to showcase the beauty of British Columbia through large, cinematic images that highlight the region’s landscapes, neighborhoods, and waterfronts.
The bio invites visitors to follow and tag the account, creating an ongoing flow of user-generated content.
The grid is extremely consistent, with photos that highlight the city at different times of day and through various seasons. This helps the account function as both inspiration and a planning tool.
The focus on scenery rather than heavy promotion keeps the content timeless and welcoming for travelers who are just exploring ideas.
2. Expedia (@expedia)
Expedia’s Instagram profile feels friendly and instantly accessible. Their link setup makes it easy for followers to jump from inspiration to action, a key advantage for a brand operating across multiple social media platforms.
Their feed focuses on quick travel ideas, top destinations, and lighthearted Reels that capture the humor and chaos of real trips. The content has a casual tone that resonates with those who want authentic travel moments rather than overly polished ads.
Expedia also highlights food, scenery, and everyday travel details, which helps the brand feel grounded and relatable.
3. The Points Guy (@thepointsguy)
The Points Guy has built one of the highest-value travel pages on Instagram, especially for people who want to travel smarter.
The feed blends credit card tips, flight reviews (e.g., which is the best company to fly with), behind-the-scenes travel experiences, and news from across the industry. This mix gives the page a highly professional voice without losing personality. Their Reels are fast-paced and often include on-camera explanations that simplify complicated travel strategies.
Each post helps with building brand awareness by establishing The Points Guy as a reliable source of insight. The content also earns high engagement because it teaches followers something useful while keeping the tone playful.
5 tips for travel & tourism Instagram accounts
- Share quick destination breakdowns that highlight when to go, what to eat, and what to see so followers can plan faster.
- Use first-person clips from airports, trains, or city streets to make the travel experience feel immediate and relatable.
- Feature traveler submissions to show diverse perspectives and give potential visitors a more authentic look at the destination.
- Create simple itinerary-style Reels that show how to spend one day or one weekend in a featured location.
- Use pinned posts to highlight essential guides like visa tips, transportation options, or seasonal recommendations.
Best health Instagram accounts
1. Renae Sweeney, DMD (@doctor.renae)
Dr. Renae’s profile picture is warm and approachable, which instantly signals trust. The bio frames her as “Your Dentist Bestie,” positioning her as both knowledgeable and relatable. It also includes clear categories of what she covers, from oral health tips to product recommendations, which helps new followers understand exactly what they will gain from the account.
Her feed mixes dental education, trend-based Reels, myth-busting content, and everyday moments from the practice. This combination makes her posts easy to watch and easy to learn from. The pinned Reels highlight the topics her audience asks about most often, which shows she pays attention to follower needs.
Dr. Renae also regularly features practical product guidance and simple habits people can adopt, which turns her content into daily value rather than occasional entertainment.
2. Vet Nurse School (@vetnurseschool)
Vet Nurse School has built a community-driven Instagram presence centered on education and support for veterinary nurses.
The soft pink branding gives the profile a friendly, welcoming feel, while the bio clearly explains the purpose of the account. It positions the page as a resource hub for both students and qualified nurses, which helps attract the right audience immediately.
The feed is full of Reels that demonstrate procedures, tips for placements, product recommendations, and humorous moments from clinical life. This mix keeps the content practical but fun. They also use Highlights strategically to organize guides, practice cases, and digital downloads, making the account easy to navigate for new visitors.
3. Dr. Carina (@drcarinaspi)
Dr. Carina’s Instagram account takes a lifestyle-driven approach to healthcare content, combining medicine, wellness, and personal routines in a way that feels accessible.
Her feed features clinical moments, personal reflections, and simple daily habits. She often shares motivational posts and gentle advice for navigating early career life in healthcare, which makes the industry less scary for those who are just learning to navigate it.
Highlights like “doc’s diary” and “slow living” give followers an easy way to explore her world. The result is a page that feels educational without losing warmth.
5 tips for health Instagram accounts
- Use simple, visual explanations of medical concepts so followers can understand care instructions without feeling overwhelmed.
- Share short problem-solving clips that address common questions or misconceptions you hear from patients or students.
- Rotate between clinic moments, educational Reels, and personal routines to build trust without sacrificing professionalism.
- Highlight tools, products, or protocols you actually use so your recommendations feel practical and experience-based.
- Create recurring series for conditions, myths, or lifestyle habits, so followers know what to expect and return for more guidance.
Best NGO Instagram accounts
1. Denver Audubon (@denver.audubon)
Denver Audubon uses Instagram to educate and inspire in a way that feels approachable and community-driven.
Their feed mixes beautiful wildlife photography with simple educational posts, bird trivia, and field updates from volunteers. This balance keeps the content both informative and engaging.
2. Resource Depot (@resourcedepot)
Resource Depot’s Instagram presence is rooted in community creativity.
Having a link in bio as an NGO is an important detail, as you want it to be as easy as possible for users to take action and learn more about the cause.
Their feed is full of Reels and photos showcasing upcycled art and community events. This content helps followers see exactly how materials are being transformed and reused. They also highlight staff, volunteers, and local artists, which adds personality and keeps the account grounded in real people.
3. Pencils of Promise (@pencilsofpromise)
Pencils of Promise has built one of the strongest NGO presences on Instagram by pairing powerful storytelling with consistent updates on global education initiatives.
Their feed highlights the ground program updates, fundraising milestones, and community celebrations. Many posts show faces and voices from the communities they serve, which creates an emotional connection and strengthens credibility.
They also pin important achievements and campaigns, making it easy for new visitors to learn what the organization has accomplished.
5 tips for NGO Instagram accounts
- Share clear proof of impact by regularly posting before and after visuals, program updates, and results that help followers see exactly where their support goes.
- Build community ownership by encouraging volunteers, donors, and beneficiaries to share user-generated content you can repost in Stories or the feed.
- Use storytelling captions that highlight individual people, not just programs, to make your mission feel personal and relatable.
- Pin your highest priority campaigns at the top of your profile, such as donation drives, event promotions, or major milestones so new visitors understand your work immediately.
- Introduce easy micro actions through your content, like saving educational posts, sharing awareness graphics, or signing up for events through your bio link to increase supporter participation.
Best education Instagram accounts
1. UQ Innovation & Entrepreneurship Society (@uq_ies)
UQIES shows how a student-run organization can run a highly structured and professional Instagram presence. The dark, unified branding across the profile picture, Highlights, and carousel covers gives the entire page a polished feel, which helps build trust with both current members and new students.
Their feed blends event recaps, student spotlights, hiring announcements, and weekly summaries. This approach keeps the Instagram account active year-round rather than only during major events.
Consistent use of branded graphics also makes each Instagram post recognizable at a glance. What they do especially well is show real student involvement, which gives the audience a sense of community and encourages engagement from people interested in entrepreneurship or campus leadership.
2. University of Maryland (@univofmaryland)
Maryland uses Instagram as a storytelling platform, highlighting student life, research achievements, alumni success, athletics, and major university events.
Their Instagram bio is memorable and personality-driven, which helps them stand out from other large institutions. The Highlights cover the full student journey, from move-in to graduation, which makes the page useful for prospects and parents looking for campus insights.
Visually, their grid is clean, varied, and well-balanced between Reels and photo posts. Classroom moments, science labs, and community events appear frequently, reinforcing Maryland’s academic reputation while still feeling warm and human.
3. University of Pennsylvania (@uofpenn)
UPenn’s Instagram account feels highly authoritative and institutional, which aligns with their Ivy League brand identity.
The profile leans into tradition and legacy. Their Highlights are organized around core academic themes, campus milestones, and university events, which makes navigation simple even for new visitors.
The feed combines leadership messages, campus imagery, student spotlights, and short educational Reels that touch on university life and current initiatives. This style creates an excellent balance between prestige and approachability.
The consistent color palette and thoughtful composition make the page aesthetically strong, which is essential for universities aiming to attract both students and prospective donors across social media platforms.
5 tips for education Instagram accounts
- Share student-led content regularly, since peer perspectives are more influential for prospective students than institutional messaging.
- Turn campus events, traditions, and academic milestones into recurring Reel formats that new followers can quickly recognize.
- Use Instagram Stories for real-time campus life coverage, such as lab walkthroughs, orientation moments, study tips, or takeover days hosted by students or faculty.
- Highlight career outcomes through short interviews with alumni who can speak to internships, research opportunities, or life after graduation.
- Create save-worthy educational posts that break down programs, admissions steps, scholarships, or campus resources in simple, visual carousels.
Best creator & influencer Instagram accounts
1. Matt Adlard (@mattadlard)
Matt Adlard’s profile picture is friendly yet carefully put together, matching the highly professional look of his overall brand identity.
His Instagram feed focuses on educational content presented in a visually appealing way. The top posts highlight experiments, baking science, and step-by-step techniques that give Instagram users more value than a simple recipe photo.
Matt also uses Reels to break down the “science” behind his methods, which helps build thought leadership in the food creator space. His Highlights are organized by products, classes, and tools, making it easy for new followers to navigate.
2. Danielle Hu (@thewanderlover)
Danielle Hu positions herself as a business mentor and digital nomad, and her Instagram account reflects that lifestyle brand energy from the moment you land on her page.
Her feed mixes travel content, behind-the-scenes moments, and influencer marketing advice for creators who want to build a freedom-based business. The pinned posts are especially effective because they highlight her signature frameworks and transformation stories that strengthen trust.
She also uses Reels to document everyday life and travel while tying each piece of content back to her coaching offers.
3. Katrina Santiago (@katrinacsantti)
Katrina Santiago is a minimalist fashion creator. Her Instagram profile is clean and simple, immediately communicating her visual aesthetic. Don’t let the small number of followers fool you, as micro-influencers usually have higher engagement rates, something brands seek in their collaborators.
Her bio includes a link that leads directly to her curated shopping page, which is ideal for influencer marketing and seamless conversions.
Her feed has strong visual consistency with muted, elegant colors across all images. Each Instagram post feels intentional and on-brand, which helps attract new brands looking for creators who maintain a cohesive style.
Katrina uses a mix of portraits, outfit details, and home moments to create a calm lifestyle that resonates with those who appreciate slow fashion. She also incorporates occasional user-generated content from brand collaborations in a way that feels organic to her aesthetic.
5 tips for creator & influencer Instagram accounts
- Create content pillars that reflect both your expertise and lifestyle so your Instagram feed feels aspirational but still rooted in everyday life your followers relate to.
- Show the process behind your work rather than just the final result since transparency builds trust and helps convert followers into loyal fans and paying customers.
- Build community touchpoints like Q&A Story days, subscriber-only Chats, or recurring “ask me anything” themes so your audience feels personally connected to you.
- Use influencer marketing placements strategically by sharing why a product fits your life, your values, or your creative process instead of relying on generic promotional angles.
- Pin your strongest authority-building posts at the top of your Instagram profile such as viral tutorials, personal milestones, or your most impactful thought leadership so new followers instantly understand who you are and why they should stay.
Frequently asked questions
1. What types of Instagram content perform best right now?
Right now, Reels deliver the highest reach across most industries, while carousel posts tend to drive the strongest engagement. Tutorials, quick tips, user-generated content, behind-the-scenes moments, and short storytelling videos perform well because they feel native to how people browse.
Interactive Stories, simple memes, aesthetic photos, and clear educational graphics also remain reliable formats for keeping followers engaged.
2. How often should brands post on their Instagram profile?
Most brands see the best results when they post three to five times per week on their Instagram profile and stay active on Stories daily. This cadence keeps the feed consistent without overwhelming followers.
The key is to commit to a schedule you can maintain long term and use analytics to identify which days and formats resonate most with your audience.
3. How do you evaluate if an Instagram account is successful?
A successful Instagram account consistently reaches its target audience, drives meaningful engagement, and supports business goals. Strong indicators include steady follower growth, high saves and shares, consistent Story views, and clear actions taken from the bio link.
Beyond metrics, a successful account shows a recognizable brand identity, cohesive visuals, and content that sparks repeat interaction from the community.
Grow your own Instagram page for success
Great Instagram accounts are built on clarity, consistency, and a real understanding of what the audience wants to see. When you look at top brands and creators, you notice the same patterns repeated across every strong profile. They plan their content, keep their visuals cohesive, and show up with a steady mix of formats that keep followers engaged.
If you want to build the same structure for your own Instagram presence, start by studying the examples in this article and identifying what fits your brand identity. Then turn those insights into a repeatable workflow.
SocialBee can help you map out your content calendar, schedule Reels and Stories, preview your grid, and track which posts resonate with your audience. When you have a tool that keeps your content organized, it becomes much easier to stay consistent and publish with purpose.
Start your 14-day free trial and see how much smoother your workflow becomes.
