China’s gaming regulator, the National Press and Publication Administration, issued 31 licenses for imported games in the domestic market on Tuesday. These licenses, combined with the 27 foreign gaming titles approved in March, bring the total number of approved imported games this year to 58—surpassing the entirety of 2022. Both Tencent Games and NetEase Games received approvals for their new gaming titles, including an adaptation of the popular Japanese manga “One Piece” and the simulation game “The Lord of the Rings: Rise to War.” “The Lord of the Rings” is a strategy mobile game produced by Warner Bros and NetEase, which was released overseas in September 2021. According to the analyst firm SensorTower, it generated approximately $1 million in monthly revenue in July 2023. [36Kr, in Chinese]
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