The German Football Association (DFB) wants to take its media fate into its own hands to a certain extent. On May 22nd, one day before the men’s DFB Cup final, the association will launch its own pay-TV channel called DFB.TV. With the new offer, which costs either just under 6 euros per month or around 60 euros per year, the channel will complement existing TV partnerships and not compete with them.
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In terms of content, the DFB announced live broadcasts of junior national teams, the 2nd women’s Bundesliga, futsal, beach soccer and the DFB ePokal. In addition, summaries of DFB Cup games as well as highlight formats and archive material from football history (men and women), 3rd league, women’s Bundesliga and national team games can be seen in the niche channel. The content that can only be seen partially or not at all elsewhere includes special formats on cup draws, Julius Hirsch Prizes, Sepp Herberger Awards, honors in the “Club 100”, DFB sustainability congresses, reviews of DFB history, tournament highlights and legendary cup games. Content on refereeing and the “German training philosophy” is also planned.
Where the channel will be available
When implementing this, the Fussba Association relies on the experience of its joint venture partner Sportainment Media Group, which is responsible for channels such as Sportdigital Fussba and Sportdigital 1+. The technical platform with the DFB.TV+ app is provided by Deltatre. The offer can also be booked directly via this.
The DFB announced that its new channel will be available on the pay platforms of DAZN, HD+, Vodafone and Zattoo in “HD quality” via cable, satellite and IPTV as well as via their apps. Negotiations are still ongoing with other platforms. According to the industry media Meedia, there are talks with Sky and MagentaTV (Telekom). The payment channel will be available in Germany, Austria and Switzerland.
First plans in 2007
There were already plans for our own station in 2007, but these were never implemented. When looking for spectators, the DFB apparently relies primarily on its almost eight million members.
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(mki)
