EAGLE-Eyed shoppers have revealed the truth behind “Summerween” at Dollar General.
Some customers were shocked to see spooky stock hitting the shelves in July – but others claimed to know the reason why.
4
4
4
Despite Halloween being over three months away, the budget store has laid out a selection of pumpkin shaped candy holders, festive ghost ornaments and themed sweet-treats.
While many were dismayed to see such displays, there were several shoppers who couldn’t wait to fill their carts.
One customer argued the reason Dollar General is pushing Summerween is due to tariffs.
They wrote on Facebook: “More stores are also pushing this merchandise not only because of “Summerween”, but also because so many import orders were pushed through early to avoid tariffs.
“Warehouse storage costs have been very high this year as a result, so products are being put on shelves earlier so retailers don’t take a big hit on them or have to raise prices more.
“Dollar General is actually putting things out a bit late compared to some other retailers this year.”
Another agreed: “Have you not been to any other store? It’s “Summerween”. Literally every store is doing it…Walmart, Marshall’s, TJ Maxx etc.”
A third added: “Again, it’s all about money. Halloween is the next big money making season/holiday. There’s nothing left in July or August.”
Many stores around the US have already started rolling out their annual Halloween decorations despite still being July.
But one Costco shopper was not thrilled by the decor, which many said caught them off guard and even scared their kids.
“Costco’s werewolf display made my 4-year-old cry,” said Allisa Beth on Facebook.
“Thanks, Costco,” she said sarcastically.
“And yes, I was a Karen today.
“I spoke to the assistant manager,” she continued.
What is Summerween?
Summerween is what people on social media are calling the new craze where stores start swapping out their summer decor for fall and Halloween themed decorations while still in the summer.
This year, Summerween has started in late July and is expected to last through the Halloween season through the end of October.
“Maybe if they hear more complaints, they’ll take it down or at least move it to somewhere other than the MAIN aisle.
“We walked throughout the entire store with him saying ‘Is the scary thing coming again?,'” she said of her child’s response to the display.
“And THREE months before Halloween,” Beth said.
One comment thanked Beth for not only speaking up to store management but for her post that is now serving as a warning not to take her children into Costco.
“I don’t get the need for stores to put up decorations for the next holiday 3-4 months in advance at all,” she said.
The display has since been taken down.
Stores like Michaels, TJ Maxx, and Home Goods have also launched Halloween and fall decor and accessories.
Dollar Tree shoppers found a $1.25 dupe for a popular Michael’s Halloween decoration that is $30.
And see how to score a classic Pottery Barn Halloween accessory for just $1.25.
Plus, Spirit Halloween is opening its doors for fall fanatics.
The world’s number-one Halloween store is opening select locations across the country.
Spirit Halloween announced in June that it would open more than 1,500 stores this year.
Several locations opened on August 1, and more will open throughout the month.
This comes as shoppers are boycotting Walmart and Target for rivals Dollar General and Dollar Tree as retail prices surge.
Donald Trump’s tariff policy seems to be driving consumers to dollar stores for cheaper prices, with promising figures pointing to a turn in the retail tide.
Since the President’s tariff policy was first announced, major US retailers have been thrown into confusion and uncertainty.
The US Sun has reported on dramatic price rises to take place at both Walmart and Target, and shoppers are already showing how worried they are.
In May, Target shoppers highlighted the sudden price increase of a USB-C cord from the store’s in-house Heyday brand, per The US Sun.
The product had increased from $8.99 to $17.99, an 80% markup.
The shift was directly blamed on tariffs, with one shopper writing on Reddit: “I’m kinda scared to do back to school shopping in July and August.”
And at Walmart, the price surge of a toy from $20 to $55 from April 19 to May 21 caused similar reactions, as reported by The US Sun.
4
