Qualcomm He has decided encompass all its hardware for company and industry under the dragonwind umbrellaa new brand with which it proposes to compete with various product families of companies such as AMD or NVIDIA.
This new brand, which will be presented within the framework of the MWC 2025 of Barcelona, covers internet products of industrial and integrated things, as well as its network and mobile solutions for infrastructure. They have developed for incorporation and use to cameras, robots, industrialists, drones and portable devices for different industrial sectors, among others.
Qualcomm Dragonwind will be a new division of the company, completely independent of Snapdragon, aimed at hardware for the consumer market and is especially known for the manufacture of chips for smartphones and mobile devices. In this way, all the hardware that the company wants to allocate to industrial use will have a unique and distinctive identity.
The products that will carry the Qualcomm Dragonwind brand, in addition to hardware, will also include software and services, as well as «The latest generation; Connectivity without high performance and low consumption rival, designed to boost speed, scalability and reliability«.
With the products of this range, Qualcomm points out that companies can have more information for decision making, in addition to increasing the efficiency of their operations. Something that they see crucial for sectors such as energy, basic supplies, retail, supply chain, manufacturing and telecommunications.
He Responsable de marketing de Qualcomm, Don McGuirehas been in charge of announcing the creation of the brand on its page, pointing out that «As we diversify, the main components of our platforms and solutions (AI, computing and connectivity) are being relevant to more sectors than ever. From industrial robots to cameras, industrial laptops and drones, and more, this product portfolio deserves a brand identity according to the innovation in technology that leads to all types of sectors«. McGuare has also pointed out that they do not see Dragonwind only as a brand, but as «A promise to boost transformation and support industry growth«.
