The expansion beyond Denmark, France, Germany, the United Kingdom and the United States, where the software is currently available, will simplify purchasing for customers, streamline purchasing and create new efficiencies while allowing them to use their AWS committed spend for IBM software purchases, IBM reports.
According to a Canalys study, cloud marketplaces continue to emerge as the fastest-growing route to the Software-as-a-Service (SaaS) software market, which is expected to grow to $45 billion by 2025, a CAGR of 84% over five years. Marketplaces also help shorten the buying cycle, consolidate billing, and make it easier to scale software deployments quickly.
“Both IBM and AWS play a big role in our success,” said Uri Bechar, vice president of software engineering at Redis. “Part of my job is to ensure that our organization meets our committed spend with AWS and that the purchasing process is streamlined. Buying IBM software in AWS Marketplace gives us more flexibility, allows us to leverage our committed spend and ultimately makes the whole process easier so we can deploy faster and get value from our investments. I just go in, click accept, and I’m done.”
Today’s news provides customers with greater access to IBM’s artificial intelligence (AI) and data technologies across a portfolio of 44 lists and 29 SaaS offerings available for purchase. These technologies include components of the Watsonx AI and data platform, which help companies build, scale and manage AI workloads. Watsonx.data, a capable data store built on an open data lakehouse architecture, and Watsonx.ai, a next-generation enterprise studio for AI builders, are available in AWS Marketplace, as are two of IBM’s AI Assistants: watsonx Assistant and watsonx Orchestrate . Watsonx.governance is expected to be available soon.
“IBM’s global expansion with AWS Marketplace opens up innovation opportunities for our joint customers around the world,” said Matt Yanchyshyn, General Manager of AWS Marketplace and Partner Services at AWS. “By leveraging the speed and simplified purchasing capabilities of AWS Marketplace, customers can now more easily access IBM’s cutting-edge solutions, helping them accelerate their digital transformation and drive innovation at scale. This expanded collaboration between AWS and IBM reflects our shared commitment to providing customers with the tools and resources they need to succeed in today’s fast-paced environment.”
Other software includes IBM’s flagship database Db2 Cloud Pak for Data, as well as a portfolio of automation software including Apptio, Turbonomic and Instana, and the IBM Security and Sustainability software portfolios – all built on Red Hat OpenShift Service on AWS. The cloud-native software allows customers to deploy on AWS, while flexible licensing, including SaaS and subscriptions, makes it easier for customers to buy exactly the way they want.
IBM is also launching 15 new professional services and resources from IBM Consulting on AWS Marketplace, designed exclusively for AWS. These new service offerings are tailored to customer needs and demand, focusing on data and application modernization, security services and tailor-made industry-specific solutions – with generative AI capabilities included in select services. IBM Consulting also has 24,000 AWS certifications and a dedicated team of experts trained in the latest AWS technologies to help customers with customized recommendations based on industry best practices.
“By expanding the availability of our software portfolio in AWS Marketplace, organizations around the world will have greater access to a streamlined way to purchase many IBM AI and hybrid cloud offerings to drive their business forward,” said Nick Otto, head of Global Strategic Partnerships, IBM. “Our partnership with AWS is a great example of how we work with other companies to meet customers’ needs, making it as easy as possible for them to do business with IBM and accelerate their transformation journeys.”
To learn more about how purchasing IBM software and solutions in AWS Marketplace helps customers worldwide scale faster and realize new cost and efficiency benefits, visit ibm.com/aws.