Investment firm Evercore has upgraded its price target for Apple to $325 yet again, with expectations that Siri’s overhaul will be a major driver in the spring of 2026.
An improved Siri could pay off for Apple, eventually – Image Credit: Apple
Evercore has already made multiple target price increases since the start of September, with the latest occurring at a very late stage of the year. The investment firm has now upped its target from $300 to $325.
The price upgrade story started on September 9, with a rise from $250 to $260 based on the strength of the iPhone 17 range. A second update in the same month hit $290, as the firm shifted its focus more on the main models rather than the iPhone Air.
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