A new London-based workplace rewards startup, incentifi, is preparing for the launch of a closed pilot having secured its initial pre-seed investment of £150,000, UKTN can exclusively reveal.
The startup aims to encourage improved physical and mental health in the workplace with a platform that offers employees reward points based on exercise and healthy choices.
With the incentifi platform, workouts, steps and “mind-boosting routines” net users digital coins that can be spent on experiences and rewards from partner brands. These could include discounts for online shopping and travel.
“From our own personal and professional experiences, we started incentifi with one mission and purpose in mind, to incentivise people to prioritise healthier choices through rewards they actually want,” said co-founder Paul Kelbie (pictured).
“Our focus now is learning. The pilot allows us to work closely with employers to understand how wellbeing incentives can support healthier, happier teams in a commercially sustainable way.”
Among the backers of the business is James Hardy, co-founder of Bioniq, a personalised supplement health tech business backed by football stars Cristiano Ronaldo and Diogo Dalot.
Hardy has also joined incentifi as a strategic advisor.
“What really stood out to me was the strength of the team and the clarity of the model. incentifi is built around improving healthier lives while delivering a clear return for employers and partners,” he said.
“Having seen first-hand at Bioniq how impactful it can be when wellbeing and business objectives truly align, incentifi delivers exactly that. I’m excited to be part of the journey ahead.”
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