Fashion influencer marketing ideas
For inspiration to create your content plan, consider the following fun ideas. Keep in mind that not every single type of post will work for your specific brand, so choose ones that make sense for you and the influencers you’re partnering with.
When in doubt, you can always ask your creator what content they excel in and what they think will work. Again, they know their audience and content style and can help you curate posts that align with your target customers.
Outfit-of-the-day (OOTD) campaigns
OOTD campaigns can show off one outfit at a time or a week-in-the-life series. What’s effective about these is that they can be posted every day to increase awareness and engagement. And they inspire people to think more about their daily fashion choices, often spurring them to make new purchases.
Style challenges
Style challenges are fun for consumers and ask them to directly engage with the creators and, ideally, your brand. A creator could pose a style challenge for a pair of Adidas sneakers, calling on their viewers to share how they like to wear these shoes. Influencers can highlight the many ways one product or brand can be worn and styled, opening viewers’ eyes to all the possibilities.
Capsule wardrobe content
While the idea behind capsule wardrobes is to curate a small collection of clothes, these campaigns can still drive conversions and sales. Similarly to style challenges, a capsule wardrobe series can show the versatility of a product and inspire conscious shopping. They’re especially effective when targeting people creating capsules for traveling.
Behind-the-scenes series
What’s wonderful about behind-the-scenes series is that they feel fully transparent. You let the creator explain how you design, manufacture, and distribute your products, giving you the chance to highlight your products and brand identity, as well as showcase any sustainable or socially conscious aspects of your business. People care about how brands behave, and this content feels honest and authentic.
Design story series
Behind-the-scenes content can tell the design story, but the two types of content are not identical. A design story series should be more about the inspiration and thoughtfulness behind a product, rather than the production process. It gives consumers a rich understanding of your brand’s aesthetic and elevates your status as a player in the fashion industry.
Influencer takeovers
Influencer takeovers are when a creator “hijacks” your brand for a day or so. Rather than post to their own account, they might post on your brand’s account and then repost it on their account. This is brilliant because it turns them into a brand ambassador and drives their audience directly toward your social media accounts. Takeovers are also an excellent opportunity to syndicate influencer content across multiple platforms, boosting all your accounts.
Styling tips
These posts should be like advice clips. Influencers can use your products to explain how someone can refine their aesthetic and reinvent their look. For example, they might help their audience master the “Dark Academia” aesthetic and promote your brand’s thigh-high socks or moody sunglasses in the process.
This is a fantastic opportunity for brand collaboration. You might team up with a beauty brand, so your clothes complement their makeup.
