At the time of the creative revolution with AI, Adobe is more than ever in the spotlight. The creation giant takes advantage of its Adobe Max 2025 event in London to have a series of major announcements. On the program: AI with Firefly, more speed and flexibility for Creative Cloud applications and a reinforced commitment to the creative community.
Firefly: a faster, more controllable and open creative platform
Unveiled just two years ago, Adobe Firefly has already generated more than 20 billion elements And asserts itself as the most complete creative IA platform on the market. New versions of his models appear: Firefly Image Model 4 et Firefly Image Model 4 Ultra. These models are described as the fastest, controllable and realistic to date, offering a photorealistic image quality, better control over the structure and style of outings, camera angles and zooms.
The Model 4 Ultra image is there for projects requiring a lot of details and realism, while the Model 4 image targets faster projects. They generate content up to 2K and are designed to be “commercially safe”. Adobe indicates that these Firefly models are ready for production, trained on high quality elements and never on customer content.
The models of Openai, Google (and others) disembark in Firefly
Adobe emphasizes the choice and flexibility on its Firefly application and now allows you to experiment with other models developed by partners. From Firefly, it is now possible to access Openai GPT, Google Image 3 and see 2as well as Flux For the generation of images. Other models like Luma, Pika and Runway will be integrated in the coming months. To guarantee confidence, Adobe indicates that Content Credentials are automatically attached to the content generated by AI, clearly indicating the model used. In addition, the Firefly application will soon be available mobile (iOS et Android).
At the same time, Firefly Video continue to develop and becomes Available for all via the web interface. It is presented as the first AI -based video model, respectful of intellectual property. Recall that it allows creators to generate video clips from a textual prompt or an image, to control plans via camera angles or start and end images, to create atmospheric or personalized movement design elements. Adobe specifies that it is already used by major brands like Pepsico/Gatorade, Dentsu and Stagwell.
Another major novelty, Firefly is now on Firefly Boards in version public beta in its application. This AI -focused interface is dedicated to moodboarding, storyboarding, brainstorming and exploration of creative concepts. It facilitates exchanges for creative teams, allowing to collaborate on hundreds of variations and then go directly to production.
More performance, precision and control in Creative Cloud
Important updates arrive in the flagship applications of Creative Cloud, offering professionals with better performance and increased flexibility:
- Photoshop benefits from IA functions fed by Firefly as Composition Reference In text-coming-image (generate elements with the structure of a reference image), Select Details (Quick selection of complex details like hair), Adjust Colors (simplified color adjustment), and a panel Redesigned actions (Beta) which offers suggestions of smart work flows. The background removal tool has been improved. The manipulation of videos becomes as simple as that of images.
- Illustrator receives significant performance improvements, making access to more reactive menus and the most popular effects Up to five times faster. New Firefly functions include Generative Shape Fill et Text to Patternainsi que Text to Vector Graphic.
- InDesign Integrates the Firefly function Generative Fill (Barea) To transform vector graphics. THE Math Expressions allow you to place complex mathematical notations. It is now possible to convert PDF into editable Indesign files.
- Lightroom introduced Select Landscape To automatically detect and mask current landscape elements (water, plants, sky). Upgrades Quick Actions Simplify the retouching of group photos. New sharing capacities are available on mobile and web.
Photoshop, Lightroom, or even first Pro: Adobe is full of new features
Always on the applications of the famous applications:
- Premiere Pro sees its Firefly function Generative Extend become Available for allwith support for 4K and vertical videos. Media Intelligence Help publishers quickly find relevant clips by looking for sequence teraoctes. There Caption Translation Allows to instantly translate legends into 27 languages.
- Adobe Express Enlisted advanced tools for video, animation and creation of brand content. Among them, Clip Maker (Transform long videos into short clips optimized for social networks), Dynamic Animation (add movement to static images), Enhance Speech (delete background noise from audio tracks), Generate Video (Create B-Roll sequences or commercial backgrounds), and Generate Similar (Create a collection of coherent elements from a single image). More than 30 new filters fed by Photoshop are also available in Express. Express supports the import of PSD, AI and PDF files.
- Fresh Adobe Proposes a new tag “created without generative” in the contents Credentials and makes it possible to link exports directly to the accounts of social media.
Adobe also laid the basics ofIA Agentique (Agentic AI) With Creative Cloud, aimed at helping creatives work faster while keeping total control. Photoshop’s redesigned actions panel is presented as the foundation of the Creative Application Agent. First PRO uses Media Intelligence as a foundation for agent video workflows, and Adobe plans to integrate agentics in Express to make it a creative partner.
Reinforced commitment to creators
The theme of artificial intelligence has become a hot topic for creators and Adobe regularly evokes this subject. The company reiterates its AI approach to creators, considering AI as a tool and not a replacement of human creativity. A new major commitment is the launch of a Creative learning initiative (Creative Apprenticeship Initiative) to help the next generation establish their career, offering practical learning opportunities, mentoring and paid experience. Hundreds of mentors and employers have already been recruited for this initiative, the American firm said.
Faced with the concerns of creators concerning the use of their online work, Adobe launches the Public beta of the Adobe Content Authenticity application. This free application allows creators to protect their digital work and obtain an appropriate allocation by attaching Content Credentials. Creators can include information about them, check their identity (via Verified on LinkedIn) and report their preference for using their content for generative AI training. Integration with Verified on LinkedIn is presented as a crucial step to guarantee allocation and promote professional opportunities. Adobe also collaborates with political decision-makers and industry partners to establish opt-out mechanisms favorable to creators.
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