Alex Marsh, the former head of Klarna’s UK entity, has been appointed the group chief executive officer of fintech lender Salad Group.
A long-time fintech executive, Marsh joined the UK arm of Klarna in 2019 as its finance chief before rising to the role of the BNPL provider’s UK CEO the following year, eventually leaving the firm in 2023.
Marsh joined Salad that same year, initially joining as a non-executive director before becoming the chair of the board of directors earlier this year.
The appointment is part of a restructuring of the company that will see Tim Rooney continue as chief executive of Salad Finance while Marsh will oversee the company’s core propositions in its group structure.
Salad is a fintech company that provides open banking-powered lending to underserved customers in the UK.
“My passion for Salad’s mission has only deepened over the last two years,” Marsh said.
“We’re not just providing one-off access to finance; we’re using long-overdue technological innovation to genuinely improve the financial health of consumers locked out of mainstream financial services. The millions struggling to access affordable credit is a crisis that’s only getting worse.”
Marsh is also a non-executive director for the government-supported private sector group Centre for Finance, Innovation and Technology (CFIT).
“We’re delighted to welcome Alex in his new role. Not only does he bring with him unrivalled expertise of the consumer credit market but deep experience of helping technology-led businesses scale at pace and a genuine passion for supporting consumers underserved by mainstream providers,” added Salad Group chair Alan Campbell.
“His vision and leadership will be invaluable as we continue to scale origination and diversify our proposition to ensure that, at a time when household finances have never been more stretched, consumers can access the products and services they so desperately need and deserve.”
