Ella Berylo is a Ukrainian-born B2B growth strategist and go-to-market leader who has spent more than seven years helping software companies turn potential into performance. She is known for her analytical precision and people-centered leadership. Over the years, she has built a career that bridges strategy, systems, and storytelling across the SaaS, fintech, and healthtech sectors in North America and Europe.
As the current head of GTM execution for Adapty and the founder of ELAR Group, her consulting and leadership work focus on helping technology companies expand into new markets, strengthen monetization, and align teams around scalable growth frameworks that actually work. Through her approach, Ella is redefining how modern B2B companies grow, not by chance, but by intelligent design.
Image: Eleonora Berylo
From Early Sales Leadership to Strategic Vision
Ella’s professional journey began remarkably early. At just nineteen, she became Director of Sales at Galaxy Stone Ukraine, where she led international expansion for a B2B manufacturing company. Entirely self-taught, she created a digital sales system that opened new trade channels across India, Taiwan, the EU, and the United States.
That experience revealed her natural talent for building operational systems that drive measurable results. It laid the foundation for the strategic mindset that now defines her work: using data and structure to create repeatable, scalable growth.
Reinventing Growth After Disruption
Image: SaaS Concept | Freepik
After the global pandemic, Ella faced the challenge of rebuilding her career in a new industry and country. Transitioning from physical goods to technology, she began again from the ground up, expanding her skill set while navigating immigration hurdles and adapting to rapidly evolving SaaS ecosystems.
In her early technology roles, she managed multiple projects across different verticals and discovered the universal principles of lead generation that transcend industries. These lessons shaped her future frameworks for pipeline conversion and B2B acquisition, teaching her that sales and marketing must operate as an interconnected system rather than isolated functions.
Building ELAR Group: Strategy Meets Execution
Ella’s evolution from practitioner to advisor took shape with the founding of ELAR Group LLC, a go-to-market and technology consulting firm dedicated to helping SaaS and healthtech companies scale with precision. Within the first three months of launch, ELAR Group was already delivering a measurable revenue impact for clients, validating its data-driven approach.
Under her leadership, the firm pioneered an AI-powered, variable-based lead generation methodology that modernized outbound strategies for B2B startups. This model leveraged data signals to personalize outreach, driving engagement rates and improving conversion consistency. The system has since become a cornerstone for several clients’ acquisition strategies, combining technology with behavioral insight to produce real results.
Ella’s work also extends to strategic brand and market positioning. She has helped founders and executive teams refine corporate narratives, align internal culture with external messaging, and develop thought-leadership ecosystems that reinforce credibility and trust. Her experience as CMO and co-creator of Synthology.de, a brand architecture and experiential marketing startup, further shaped her understanding of how identity and growth are intertwined.
Driving Cross-Border Growth and Market Expansion
In her current positions with Adapty and FunnelFox, Ella leads GTM execution for North America, overseeing enterprise partnerships, revenue optimization, and cross-market strategy. She has supported European healthtech, adtech, and martech companies in successfully entering the US market, bridging gaps between product design, messaging, and revenue execution.
Her expertise spans B2B SaaS GTM strategy, enterprise sales operations, demand generation, account-based growth, and channel partnerships. Whether advising founders or collaborating with in-house teams, Ella helps organizations connect marketing, sales, and product functions into a unified system that scales sustainably. Her frameworks are designed not just for fast growth but for intelligent growth that aligns with long-term business health.
A Human Approach to Systems Thinking
Image: Paper People Connection | Freepik
Even with her analytical and operational focus, Ella’s approach remains deeply human. She believes that systems succeed only when they are built around genuine relationships and a shared purpose. “Behind every growth system, there’s a network of people who make it possible,” she often says. This people-first philosophy defines both her consulting and her leadership style, emphasizing collaboration, empathy, and alignment between teams.
Her career path may appear unconventional, but it exemplifies resilience, curiosity, and adaptability, qualities that have allowed her to evolve alongside the industries she serves continuously. Each transition has expanded her understanding of how data, design, and human insight intersect to power sustainable success.
Educational Foundation and Ongoing Learning
Ella is currently pursuing a Bachelor’s degree in Business Technology Management at Seattle Colleges, complementing her extensive hands-on experience in GTM strategy, technology consulting, and startup operations. Her academic focus on information systems and business analytics strengthens her ability to link technology infrastructure with decision-making and scalability in modern organizations.
Her view of education is pragmatic: formal learning refines and extends the strategic instincts developed through real-world experience.
Looking Ahead: Expanding Impact and Mentorship
Looking ahead, Ella aims to strengthen the North American presence of both Adapty and FunnelFox, expanding their partner ecosystems and shaping enterprise-focused narratives that highlight intelligent monetization infrastructure. Her long-term vision is to scale ELAR Group into a cross-border GTM advisory that connects high-growth startups with strategic partners and investors across the US and Europe.
Beyond her corporate and consulting work, Ella is committed to mentoring women in technology, helping them navigate the complexities of enterprise sales and leadership. She views mentorship as both a professional responsibility and a personal mission, empowering others to lead with clarity, confidence, and strategic intent.
A Thought Leader at the Intersection of Technology and Growth
Image: Eleonora Berylo | Eleonora Berylo Portfolio
What distinguishes Ella Berylo is her ability to transform complexity into clarity. By uniting strategic structure with human understanding, she turns growth into a discipline rooted in purpose and precision.
Her influence extends beyond frameworks and metrics. It lies in how she helps companies rethink what sustainable success means, proving that growth is most powerful when built on connection, adaptability, and trust. Her career stands as evidence that strategy and empathy can coexist to create enduring value in an industry defined by constant change.
In a landscape where technology moves faster than ever, Ella continues to set a standard for leaders who want to grow not only bigger but also smarter.
For more on her work, visit her LinkedIn profile or explore ELAR Group.
About the Author
Lena Hartman is a technology and business writer specializing in growth strategy, digital innovation, and leadership. She is passionate about telling the stories of professionals who drive meaningful impact across the global SaaS and technology landscape.
