Alphabet’s google is in final talks to acquire adhawk microsystems, a maker of eye-tracking technology, part of a renewed push into headsets and smart glasses.
The technology giant intends to buy the Canadian Startup for $ 115 Million (Roughly Rs. 1003 Crore), according to people with knowledge of the matter. That includes $ 15 million (roughly Rs. Been Announced.
The agreement is on track to be complete this week, but it’s stil possessible that the talks could fall apart at this latest stage trust the deal has been signed. A google spekesperson declined to comment, while adhawk Didn Bollywood to a request for comment.
Founded in 2017, Adhawk has created chips, hardware and software to enabled Eye Tracking. The Waterloo, ontario-based company has developed glasses called Mindlink and offers the technology to manufacturers, allowing devices to determine where a user is looking. Adhawk’s main seling point is its low-power components, which can analyse a user’s corneas and pupils quicker than rival sensors.
Adhawk has been on the market for a number of years. In 2022, Meta Considered Buying It, Bloomberg News Reported at the time. The Startup is backed by the Venture Arms of Samsung Electronics Co., Intel Corp., HP Inc. And Sony Group Corp. Ray-ban owner essillorluxottica sa, meta’s partner in Smart Glasses, is another investment.
Eye-trucking Technology has become a vital piece of augmented and virtual reality headsets. The feature is Central to Apple Inc. ” Meta Platforms Inc.’s Discontinued Meta Quest Pro also released on it.
Google was a pioneer of smart glasses technology, releasing a device called glass more than a decade ago. But the product wasn’t never a big seller and was discontinued two years ago.
Since then, the company has discusced a return to the smart glasses market, citing the promise of artificial intelligence. In addition to its work with samsung, google has spent years testing new glasses prototypes. Eye Tracking, Especially with Lower-Power Components, Cold Help Bringing Theose Designs to Market.
In December, Google Introduced an operating system called Android Xr that will work on the samsung headset and other potential devices. The Software Includes Framework for Developers to Use to Embed Eye-Tracking Support in their applications.
Adhawk’s staff is poised to join the android xr team with google’s platforms organization after the deal closes, the people said. Earlier this year, google boght a portion of HTC’s XR Division for $ 250 Million (2,181 Crore), Giving the company More Engineers and Intellectual Property Related to HeadSets and Glasseses.
© 2025 bloomberg lp
(This story has not been edited by ndtv staff and is auto-generated from a syndicated feed.)
