Google Really Wants You to Trade in Your iPhone for a Pixel 10

Do you have an old iPhone, Pixel, or Galaxy phone lying around? If you do, Google may have a considerable offer to get you to buy a new Pixel 10. While some of the offers are better than others, they’re pretty telling about who Google is trying to win over.

Currently, the Google Store is taking pre-orders for the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. When you pre-order one of these devices, you have the option to trade in an old phone and put the money toward a new one. The list of eligible phones includes several past generations of phones from Apple, Samsung, Motorola, and Google itself.

For convenience, I’ve compiled the chart below with the last few years of iPhones, Pixel phones, and Galaxy phones, and how much Google is currently offering toward a trade-in for the Pixel 10 series. These prices represent each device with its lowest available storage option in good working condition, with a display free of cracks.

When you look at the trade-in values Google is offering for the new Pixel 10 series, it’s pretty clear the company is putting a premium on Apple’s devices. While it’s obviously a good strategy to entice rival users to switch, the high values for iPhones show that Google is really serious about getting people to leave the Apple ecosystem. For example, an iPhone 16 Pro Max could get you a whopping $800—literally the full price of the base Pixel 10—while a comparable Galaxy S25 Ultra gets you $650, and the Pixel 9 Pro XL is worth $600.

Across the board, you’ll find that when comparing equivalent models, Google is paying more for iPhones and Galaxy phones. But that’s also the case when you compare older models to newer Pixel phones. An iPhone 14 Pro Max from 2022 has the same trade-in value as last year’s Pixel 9 Pro. The two-year-old Galaxy S24 Ultra is only $20 less than the Pixel 9 Pro XL.

This isn’t to say that Google doesn’t care about its own users, but the values for older Pixel phones clearly aren’t as aggressive as the ones for other devices. While Google would obviously love for Pixel users to upgrade, the message is clear: Google wants to convert iPhone users, and they’re willing to pay for it.

Of course, the best way to get a solid trade-in value is to have the latest and greatest device. An iPhone 16 is valued at $550, while a Galaxy S23 is only worth $300. Still, the fact that you can get over $400 for a two-year-old base iPhone 14 shows just how much Google is willing to sweeten the deal to get you on their team. The offers for older devices are still respectable across the board, but there’s a definite hierarchy, and at the top of that hierarchy, you’ll find Apple’s phones.