How HR Teams Use Generative AI: Use Cases & Real Examples

“Wasn’t this candidate supposed to join next week?”

That moment of confusion usually points to disjointed onboarding—files in five places, unclear ownership, and missed updates. 🔍

This is where AI-powered HR tools step in. They centralize tasks, streamline communication, and take manual busywork off your plate.

From screening candidates to writing job descriptions and personalizing onboarding, generative AI helps HR teams move faster and stay aligned, without the chaos. No code. No confusion. Just smart, human-first support. ✨

What is Generative AI in HR?

Generative AI in HR refers to artificial intelligence tools that create content—like job descriptions, emails, or summaries—based on short prompts.

Instead of manually writing or sourcing documents, HR teams can use generative AI to speed up repetitive tasks while improving consistency and accuracy. It’s like having a writing assistant, data analyst, and coordinator in one. Whether you’re drafting onboarding plans or answering common candidate questions, AI helps reduce the manual load.

Here’s why generative AI is worth integrating into HR workflows:

• Saves time: Automates routine tasks like job postings and interview scheduling
• Improves accuracy: Reduces errors in communication and documentation
• Supports decision-making: Quickly analyzes large volumes of candidate or employee data
• Boosts productivity: Lets HR teams focus on strategy, not admin work

Imagine you’re writing 10 unique job descriptions for similar roles. Instead of starting from scratch, you prompt the AI with:

It generates a structured, ready-to-publish draft in seconds, saving hours of rewriting. ⏱️

And it’s not just hype—in McLean & Company’s HR Trends Report 2024, 79% of teams using generative AI said it helped increase productivity and efficiency. That’s not just a nice-to-have; it’s becoming essential to HR functions.

Generative AI is also simplifying HR workflows. Let’s look at where it fits best.

What Are the Key Applications of Generative AI in HR?

HR teams have their hands full between hiring, onboarding, and everything in between. Generative AI is stepping in to handle repetitive tasks, speed up content creation, and support collaborative HR workflows—freeing up time for people-first work.

✨ With , AI-powered HR doesn’t feel disjointed—it feels seamless.

is the everything app for work—built to centralize tasks, documents, communication, and reporting in one place. And now, with Brain, HR teams get an AI-powered copilot that works alongside them to simplify hiring, onboarding, policy updates, and more.

Here’s how using AI in HR is making a difference across a few core HR areas:

Candidate screening

Sorting through a mountain of résumés? AI tools can instantly scan, analyze, and shortlist candidates based on predefined criteria like skills, employee experience, and keywords.

Some tools even score candidates and suggest top picks, helping you move faster without overlooking great talent.

With ’s integrations and AI-powered search, you can quickly surface candidate information, feedback, and interview notes from across your workspace and connected HR apps.

Here’s a simple use case of how you can use Brain for interview prep:

Interview prep assistant

HR Manager: “I need structured interview questions for a customer support role.”

AI Tool: Here you go!

• How do you handle difficult customers?
• Tell me about a time you resolved a high-pressure issue
• What does good customer service mean to you?

AI can help create interview guides that dig deeper, from role-specific questions to culture-fit prompts, without Googling for hours.

Onboarding content creation

AI can fast-track the onboarding experience by generating custom content based on the role, department, and location. Here’s what it can whip up:

• Personalized welcome emails
• First-week training schedules
• “Meet your team” intros
• Role-specific FAQs
• New hire checklists

The result? New employees feel supported from day one without HR spending hours creating documents manually. No templates, no digging—just targeted prompts in seconds.

Plus, Automations can trigger onboarding checklists, send reminders for document completion, and schedule follow-ups—so nothing is overlooked.

Compliance automation & policy updates

Generative AI can also help HR teams comply with ever-changing labor regulations. It can scan for local legal changes and suggest updates to onboarding documents, handbooks, and training policies, assisting teams to stay ahead of audits and avoid accidental violations.

Employee feedback analysis

Collecting feedback is easy—making sense of it isn’t. AI tools can process hundreds of open-ended survey responses, identify recurring themes and sentiment trends, and even surface actionable suggestions.

Before: You’re stuck reading every comment.

After:  You get a digestible summary, complete with trends, keywords, and next steps

And with Dashboards, you can visualize feedback trends, track engagement metrics, and generate real-time reports for leadership—all in one place.

AI-powered HR self-service

Repetitive employee questions can slow down HR teams—think “How many vacation days do I have left?” or “Where’s the policy on remote work?” 

With generative AI, HR teams can create internal portals or AI chatbots that answer FAQs, surface relevant policies, and personalize responses based on role or department. That means fewer pings for HR and faster answers for employees.

Generative AI is reshaping HR by automating repetitive tasks and unifying scattered information, allowing teams to focus on people, not paperwork. Brain and Brain Max serve as intelligent, all-in-one AI companions—enabling HR professionals to search across all work apps, dictate tasks by voice, and automate onboarding or policy management from a single, secure platform. This eliminates tool overload and streamlines every HR workflow.

Unlike basic chatbots, AI Agents take real action, creating tasks, updating documents, and delivering contextual insights tailored for HR. Brain Max leverages the latest AI models to support real-time decision-making, while always keeping humans in control.

The result is faster processes, smarter decisions, and more time for HR to drive culture and impact. 💼🌱

Performance management

Generative AI is making performance reviews smarter and more consistent by:

• Tracking OKRs and KPIs: Keeps goals updated and visible without manual follow-ups to ensure business leaders don’t miss anything
• Analyzing feedback: Spots recurring patterns in peer reviews and check-ins, making it easier to identify strengths and areas for growth
• Detecting bias: Flags potentially biased language or inconsistent scoring in reviews, helping HR promote fair evaluations across teams
• Diversity reporting: Generative AI can flag exclusionary language in job descriptions, highlight underrepresented demographics in your org, and help you build inclusive hiring workflows—without adding another tool to your stack

Here’s an example of using Brain for performance management.

It’s no longer a question of when generative AI becomes part of your workflow, but how you’ll capitalize on it. Your teams may already be experimenting with AI—now it’s time to integrate it into your day-to-day HR workflows.

How Is Generative AI Being Used in HR Today?

We’ve talked about what generative AI can do for HR—now let’s look at how it’s being used. Companies are already applying it in smart, practical, and sometimes downright impressive ways.

Let’s see how real teams are using it behind the scenes:

Unilever’s AI-powered hiring process

With over 250,000 applications to sort through for just 3,500 final-round spots, Unilever knew its traditional recruitment methods couldn’t keep up. So, they turned to generative AI to make the process more innovative and human.

To reduce stress and bring out candidates’ natural strengths, Unilever partnered with Pymetrics to gamify assessments. Applicants played interactive games that measured problem-solving, logic, and risk-taking—no trick questions or rigid formats, just a chance to show real potential.

They teamed up with HireVue for interviews, using video intelligence software to assess nonverbal cues like tone, pacing, and facial expressions. This helped Unilever look beyond résumés and make more informed, unbiased hiring decisions.

The results?

• 50,000 hours saved in interview time
• £1 million in annual cost savings
• 16% boost in hiring diversity
• And a 96% completion rate—nearly double the industry average of 50%

Efficient, inclusive, and surprisingly fun—that’s hiring, reimagined.

IBM’s AI-backed retention strategy

IBM uses AI for recruitment—screening 8,000+ résumés daily—but also to predict which employees might be preparing to leave.

With a workforce of 350,000, IBM built a predictive attrition program using Watson, its AI engine, to analyze thousands of data points and flag employees at risk of quitting, with a reported 95% accuracy.

Managers receive more than a warning. They also receive tailored suggestions on proactively re-engaging employees before it’s too late.

According to former CEO Ginni Rometty, this AI-powered insight has already saved IBM nearly $300 million in retention costs.

And it’s not just about saving money. By rethinking traditional HR models and embedding AI into everything from retention to recruitment, IBM streamlined its HR operations by 30%, upskilling remaining staff to focus on more strategic, higher-value work.

In Rometty’s words: “The best time to get to an employee is before they go.” IBM is doing precisely that with AI.

So, you’ve decided to implement generative AI into your HR toolkit. What’s next? Finding one that fits your needs! We’ve narrowed it down to three of the best generative tools to help make your job faster and smarter without needing a tech degree.

1.

From onboarding to last-minute interview prep, HR teams juggle a constant stream of moving parts—often all at once. Whether it’s setting up new hires, managing calendars, or updating policies, the behind-the-scenes workload rarely slows down.

Enter —the everything app for work—is designed for HR operations. isn’t just another project management tool; it’s a comprehensive workspace that combines tasks, documents, goals, and communication channels—all powered by AI.

for HR teams translates to:

• Centralized information: Store and access all HR-related documents, policies, handbooks, and employee records in one place with Docs
• Customizable workflows: Tailor processes to fit your organization’s unique needs, from hiring pipelines to training programs
• Collaboration made easy: Facilitate effortless communication between HR, management, and employees through Chat and Assigned Comments features
• Manage HR teams: Oversee and track the performance of HR team members, assign tasks, and ensure smooth collaboration through ’s task management and reporting features

But where’s the HR, you ask? Say hello to Brain, the AI assistant embedded within the platform.

Here’s what HR professionals can do with it:

• Connect: Instantly access info from every app and document you rely on. Brain pulls insights from tools like Google Drive, Salesforce, GitHub, Figma, and more, so your answers are always in context
• Ask: Skip the folder hunt or endless pings—just ask and get an answer. Ask Brain anything about tasks, Docs, or people, and get an answer in seconds
• Build: Automate your weekly standups, status updates, and progress reports. Let AI handle progress updates—so you can focus on people, not paperwork
• Write: With a built-in writing assistant, Brain helps polish internal comms, craft quick replies, and even build new templates or HR documents on the fly, with no extra tools needed

From recruiting to retention, Brain gives your HR team the clarity, speed, and insights they need. 

And because integrates with your existing HR tech stack—including tools like BambooHR, Workday, ADP, Google Workspace, and Slack—you can pull in org charts, policies, or payroll data without switching tabs. It centralizes your HR intelligence, so Brain can instantly surface the answers you need across platforms.

also offers free HR templates to streamline hiring, onboarding, and more. Here are a few to try:

The HR Handbook Template

The HR Handbook Template is a document template that helps centralize your company’s policies and guidelines.

Brain can even help you draft or refine key sections like:

• Define your company’s mission, vision, and core values
• Organize HR policies like onboarding, offboarding, conduct, attendance, and benefits

What sets this template apart is its deep AI integration:

With Brain, you can instantly generate new policy drafts, update existing sections with AI-powered suggestions, and summarize lengthy content with a single prompt. Your handbook is always accurate, consistent, and easy to maintain—no manual rewriting or version headaches.

In short, AI transforms your HR handbook from a static document into a living, always up-to-date resource, saving you hours and ensuring your team always has the latest information at their fingertips.

The HR Knowledge Base Template

The HR Knowledge Base Template centralizes key HR information. It helps you organize policies like leave, wellness, and health into easy-to-navigate sections, ensuring easy access for your team.

With subpages for each topic, you can track updates by timestamp, assign owners, and maintain clear accountability, making it easier to manage, share, and scale your HR knowledge base. It’s an essential tool for smooth internal communication, perfect for storing and sharing HR guidelines.

Here’s what Anne Thomas, Office HR Manager at Snowville Creamery LLC, has to say about :

2. Findem

Tired of sifting through endless résumés? Findem aims to change that. This AI-powered platform quickly builds detailed candidate profiles using data from over 100,000 sources, helping HR leaders find top talent in a snap.

With features like automated shortlisting and a Talent CRM for personalized outreach, it’s like having a recruitment assistant well-versed in HR automation trends.

Findem also integrates with your ATS to resurface overlooked candidates and uses sourcing analytics to help you refine your hiring strategy.

3. Leena

Whether it’s answering employee questions, guiding someone through onboarding, or kicking off a workflow in another system, Leena AI gets the context and takes action—right when you need it.

It’s not just about single tasks, either. Leena rethinks HR planning from start to finish, streamlining everything from hiring to exit. Pull candidate data? Done. Share documents? Easy. One prompt can handle it all.

It also functions as employee wellness software and handles HR service delivery, such as auto-resolving tickets, managing documents, and reducing employee wait time. Even better, it turns every support ticket into future-ready knowledge, so answers only get faster.

And when it comes to employee engagement, Leena doesn’t just collect feedback—she acts on it. You get real-time insights and automated actions that keep satisfaction scores moving in the right direction.

What are the Challenges & Ethical Considerations of AI in HR?

AI in HR may sound like a dream come true—faster hiring, improved HR practices, and fewer manual tasks. But it’s not all sunshine and automation. As with any tech, HR teams need to watch out for a few bumps along the road.

Here are some key HR challenges and ethical questions to keep in mind:

Bias in, bias out

If the data fed into AI is biased, the outcomes will be too. This can lead to unfair hiring decisions, overlooked talent, or skewed performance ratings without anyone realizing it.

Amazon once had to scrap its AI recruiting tool after discovering it downgraded résumés that included the word “women’s”—like ‘women’s chess club.’The system had been trained on résumés from the past decade, most of which came from men, so it picked up that bias and ran with it.

Because when biased data trains the system, exclusion becomes automated. ⚠️

Lack of transparency

How did the AI reach that decision? Sometimes, it’s hard to explain. HR teams need to be cautious with black-box systems—AI tools that make decisions without showing how or why.

Without transparency, HR teams can find it challenging to explain or support their choices. When decisions are unexplained, employee trust can quickly erode, especially regarding fairness and bias.

📌 With , you can maintain transparency by tracking all AI-generated content, edits, and actions in your workspace’s activity logs.

Data privacy risks

In 2020, H&M’s German arm was fined €35 million for excessive employee surveillance. The company used sensitive data from one-on-one conversations.

This is a clear warning: AI can collect and process this information at scale unless strict controls exist.

📌 ’s robust permission controls and audit trails help ensure sensitive HR data is only accessible to authorized users.

Over-reliance on automation

AI is a powerful tool, but it shouldn’t replace human judgment, especially in decisions like hiring, firing, or performance reviews. These moments require context, empathy, and discretion—things automation and AI can’t replicate.

Employee skepticism

It’s natural for employees to feel uneasy about AI reading their emails or evaluating their performance. This is why clear communication matters. Let people know how AI is being used, why it’s in place, and what safeguards are there to protect them.

The bottom line?

🔔 Reminder: AI in HR is powerful—but only when handled with care.

What’s Next for AI in HR?

Generative AI is still evolving, and HR is one of the fields that is reshaping fast. Soon, we’ll see tools that predict attrition, recommend benefits based on team demographics, and even forecast hiring needs based on revenue goals or team growth trends.

The best part? You don’t need to be a data scientist to use any of it. With intuitive tools like , you can make smarter, faster decisions without the learning curve.

Bringing AI Into HR? ClikUp’s Got You Covered

The real opportunity with generative AI isn’t just automation—it’s elevation. It frees HR teams to focus on people, not processes. But only if your tools evolve with you.

brings that evolution into one place. Instead of stitching together hiring platforms, policy docs, and onboarding trackers, you get a single workspace built for clarity, speed, and scale.

It’s not just about working faster—it’s about building an HR system that works for humans.

Your next great hire? Just a away. 🚀

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