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Businesses worldwide are increasingly eager to leverage artificial intelligence, but few have the properly trained engineers to deploy it. They might pay for a rudimentary tool that can train on their product catalog, but when it comes time to finetuning its output to where it’s very specific to their brand, they find themselves unable to do so, and their investment turns into a cookiecutter tool that fails to live up to the promise of AI.
That’s why startup founder Haseab is creating a service that gives brands the power to fully customize and control their AI assistants — even if they aren’t tech experts. With his platform, aAutomatic.chat, users can easily spin up AI chatbots, keep track of conversations, and tweak the assistant to give extremely accurate answers.
Learn more about the shortcomings of artificial intelligence and how Haseab is making the tech more accessible for businesses of all kinds.
Why AI feels out of reach for nonprogrammers
These days, anyone with a hint of technical prowess can get their hands on a rudimentary AI platform and deploy it — but without a seasoned programmer to customize it for a specific use case, it really wouldn’t be capable of much.
Smaller businesses without an AI expert on staff typically struggle to tailor generic artificial intelligence tools to their specific needs. This is because these primitive platforms have limited observability and debugging features, making it hard to understand what is going on under the hood. This can lead to accuracy issues and poor customer experiences, leading customers to ignore the chatbot.
These tools can also be pricey — Intercom, for instance, charges $1 per customer inquiry resolved by its AI chatbot, Fin, which can quickly add up.
Furthermore, because most AI assistants are built with large enterprises in mind and assume they have IT teams or AI experts to manage them, small businesses typically lack the technical knowhow to set up, customize, or troubleshoot these tools, leaving them stuck trying to make AI work without causing disruptions to their operations. As a result, brands need nocode AI tools that are easy to deploy and customize.
This demand is what led Haseab into the AI space. He believes businesses need a simple, turnkey solution that democratizes AI, allowing companies to adopt it without needing a tech team or coding expertise.
Haseab’s journey to innovating AI for everyone
After dealing with the frustrations of nonprofit politics in his early career, Haseab wanted to work in a more resultsdriven and meritocratic environment. This led him to cofound his first startup, micropay.ai, which used Bitcoin’s Lightning Network to create one of the first anonymous, payperuse AI products.
This caught the attention of the Bitcoin community, with even members of the Lightning Network team taking notice. However, despite the early buzz, the market was simply too small, and the payperuse model didn’t gain enough traction. While micropay.ai didn’t take off, Haseab learned that solving a problem at low cost isn’t enough if it only helps a few people.
These insights drove Haseab to create automatic.chat, a B2B SaaS product designed to simplify AI customer support for small businesses — a much larger market.
However, the AI assistant market was already extremely crowded, as Haseab notes. “There were thousands of different versions of what we were building out there,” he says. “So I asked myself a fundamental question: If we’re not truly solving a problem or addressing a real pain point, what are we even doing? Because if we’re not, we can easily be replaced.”
To this end, Haseab’s focus shifted to providing the most value possible to users. After interviewing a range of users, he realized that the common thread across their concerns was the need for accuracy — a high degree of precision that would allow them to replace their existing customer support agents or match their level of quality. This made sense, as Haseab noticed that most other platforms were focused on providing quick, easy solutions — even if the AI occasionally hallucinated or gave inconsistent answers.
“I decided to make our AI assistant the most reliable one out there,” Haseab explains.
That’s exactly what he accomplished: In 2024, Haseab claims that automatic.chat is the most debuggable nocode AI platform on the market, letting users create AI assistants that they can observe, debug, and improve with no developer skills required.
With automatic.chat, AI is no longer a mysterious black box. It’s a transparent, userfriendly tool that anyone can refine and improve.
How automatic.chat makes AI more accessible
Making AI accessible to nontech users is quite the undertaking, but automatic.chat succeeds by approaching the task in a practical way.
“Imagine a nontechnical business using Intercom or some similar platform to create a chatbot,” Haseab explains. “They might train it using their own data (like documents and help center articles) and then deploy it. But what happens when a customer asks a tricky question and the chatbot gives the wrong answer? The business is now stuck. All they can do is slap on a quick fix and tell the chatbot how to respond next time to that exact question. It’s like putting a bandaid on the problem without really improving the system.”
Haseab’s automatic.chat solves this problem by giving users full control and transparency. Users can see exactly which context and documents the AI is using, and they can easily edit or adjust these inputs to make sure the responses are accurate and fit their business needs.
“We focus on giving businesses the tools to see what’s happening and make changes themselves,” Haseab says, “so they’re not stuck relying on us or anyone else to fix issues.”
Haseab has also been recognized for automatic.chat’s topnotch customer support. The team regularly checks in with customers, often addressing issues before they’re even reported. If a bug pops up, they’re on it within minutes, reaching out to affected users and resolving the problem quickly.
These capabilities have driven rapid growth for automatic.chat. “We launched last year and brought over 1,000 businesses onto the platform within just a few months,” Haseab says.
For example, in September 2023, automatic.chat partnered with Heroic Signatures, a subsidiary of Tencentowned Funcom, to power a new AIdriven text adventure game that takes place in the Conan Exiles universe. Because the AI learns from the Conan Exiles world and stores relevant information in an internal database, players can freely ask questions or make varied choices, and the AI can provide smart, relevant responses — making the gameplay more immersive. As a result, the game handled over 50,000 messages in just one week.
By providing a userfriendly interface that lets nonprogrammers easily create and customize robust AI assistants like chatbots, Haseab believes automatic.chat will continue to grow, offering an affordable solution for businesses of all sizes.
Take the mystery out of AI with automatic.chat
Adopting timesaving AI assistants shouldn’t be a payandpray scenario for small businesses. But with no code tools, businesses can build these powerful tools themselves without the constant technical headaches.
Explore Haseab’s debuggable AI assistant for users of all skill levels at automatic.chat. To learn more about how Haseab is redefining AI support, keep up with his journey on LinkedIn or follow him on X.
