While TikTok is great for sharing creative and engaging video content, adding a link in your bio can take your page up a notch.
From driving sales to promoting outside channels, here are seven benefits of using a link in bio tool on TikTok:
Benefit #1: Drive Traffic From TikTok to Other Channels
The number one benefit of using a link in bio tool is the ability to drive traffic from TikTok to your website or other platforms.
This could include encouraging your audience to read a full article, shop your products, or download your app. Here’s how SaaS company Dropbox uses its Link in Bio page to drive traffic.
With Link In Bio, you can create a landing page with unlimited button links and a clickable version of your TikTok feed.
Plus, with our Mailchimp integration, you can collect emails, get more newsletter subscribers, and grow your email audience too.
Benefit #2: Support Your Brand Identity
A link in bio landing page is like a mini-website for your TikTok account — and it’s a great opportunity to bring a visual pop of personality to your page.
You’ll have the flexibility to customize your landing page (hello, brand colors and fonts!) so followers recognize your brand the second they tap in.
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