Knowing how to optimize your content for TikTok can make all the difference in your discoverability.
Here are four ways to craft your TikTok SEO strategy:
Incorporate Keywords Into Your Captions and Videos
Include Up to Five Relevant Hashtags
Use Trending TikTok Audio
Be Consistent With Your Niche
Tactic #1: Incorporate Keywords Into Your Captions and Videos
Words matter, and TikTok SEO is no exception.
The first step in optimizing your TikTok content is to use relevant and descriptive keywords thatyour audience actually searches for.
And there are three places you should incorporate them:
Captions (now 2,000 characters as of September 2022)
Automated closed captions
On-screen text
Not sure where to find keywords? An easy hack is to use the TikTok search bar’s predictive text.
Simply type in your base keyword and see what other keywords TikTok suggests:
So, if you’re a skincare creator or brand, you might want to leverage the keyword “skincare routine” or “skincare must haves” verbally, on-screen, and in your post description.
Just say the (key)word, and the algorithm will reward you. ✨
TIP: Verbalize your keyword in the first few seconds of your video to catch the attention of TikTok’s algorithm.
Ready to get more clicks from your TikTok profile? Join today to turn your TikTok feed into a mini website.
Sign Up For Daily Newsletter
Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
