Step #3: Plan, Create, and Collect Assets
At this stage, it’s a good idea to plan out all the social media assets you’ll need to bring your holiday campaign to life.
This will help you understand how much time and budget you’ll need to spend creating content, versus how much time and budget you’ll need to spend finding user-generated content.
TIP: Use ’s calendar dashboard to visually plan what content you’ll share on each platform each day. If you’re still waiting on assets, you can add placeholder Calendar Notes (available on Growth and Advanced plans) and share with your team for wider visibility.
With a rough plan in place, you can start to collect and create your campaign assets. If you’re working with photographers, videographers, or creators, you may want to put together a moodboard that captures the desired aesthetic of your campaign. This will serve as a valuable reference to keep all your content visually aligned.
Source: Pinterest
When creating content, think about your goals versus what’s realistic for your budget. For example, a themed photoshoot in a professional studio might be challenging on a shoestring budget – whereas an “at home” shoot (featuring informal video clips and more candid photography) can be more affordable.
Alternatively, you may want to consider partnering with influencers as part of your content creation process (stay tuned, we’ve got more on this later!).
For design-based assets, there are options for every budget too. Design apps like Canva, GoDaddy Studio, and Adobe Spark typically have a range of free holiday-themed templates to browse and customize.
Source: Go Daddy Studio + Canva
If you’re using user-generated content or stock imagery, adding a custom design element can be a simple but effective way to tie your holiday campaign content together.
Take note of how does this on Instagram to create a visually cohesive experience:
NOTE: Always get permission from the original content creator before sharing their content on your social media channels, especially if you are editing it in any way.
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