6 Best Practices for Scheduling Social Media Posts
Scheduling social media posts is a major time-saver in its own right, but these six best practices will make your life even easier, too.
#1: Create a Consistent Posting Cadence
While “consistency” is the buzzword du jour, being consistent on social media is still the best way to grow on the app.
“The more consistent your posts, the more your audience will get to know you — which in turn builds trust. They’ll also know what to expect from you, giving them a reason to follow and engage with your content,” says ’s Social Media Manager, Christine Colling.
But how often should you post?
“Consistency doesn’t have to mean posting every single day. Set your own pace and create a reasonable schedule — even if it means starting with just one or two posts a week,” adds Christine.
In other words: it needs to be manageable.
So, determine what’s achievable, experiment with different post types, and analyze your posts to see what content is working.
#2: Organize Your Media
Rather than storing your photos and videos on several different devices, use ’s Media Library to keep all your content stored, labeled, and accessible from a single place.
Think of it as a home for all of your social content. Plus, you can label, star, and segment your content so that you can find exactly what you need, when you need it.
You can upload and store as many photos and videos as you like — there’s no limit!
#3: Use Notes as Content Placeholders
Just like a post-it note, ’s Calendar Notes feature helps you bookmark upcoming content before you have your images or videos ready — which is great for planning and keeping everyone on the same page.
Want to learn more? Here are our top 4 ways to use the Calendar Notes feature for your brand or business.
#4: Share a Preview With Your Stakeholders
If you have to get your social content approved before sharing, ’s Share Calendar feature is a game-changer:
No logins, accounts, or training needed — just one shareable link with a preview of your social media feed and a view of your scheduled posts (media, caption, date, and time).
#5: Curate Lists of Hashtags and Keywords You Can Add in One Click
Adding hashtags and keywords to your captions is still one of the best ways to increase your exposure.
With ’s Saved Captions, you can create curated lists of high-performing hashtags and keywords that you can add to captions in seconds.
You can even organize them by topics and social platforms.
TIP: Use ’s Hashtag Suggestions Tool when you need to source new hashtags for your posts.
#6: Preview Your Social Media Feed in Advance
Make sure your feed is consistent by using ‘s free Visual Planner tool before you post.
You can rearrange your scheduled posts on desktop or mobile to find the perfect balance for your grid:
When you’re happy with how your feed looks, click “Save Changes.” Voila!
’s Visual Planner helps keep your profile looking on point. Start your 14-day trial today.
