Press release. Every year, during the last week of November, millions of consumers immerse themselves in the Black Friday 2025 deals, generating one of the biggest shopping waves of the year. For online retailers like Amazon and payment platforms like PayPal, this week represents up to 15% of your annual income. However, any disruption in this crucial period can result in significant losses and damage to brand reputation.
This massive increase in online activity underlines the critical role of technology, which is establishing itself as an essential pillar for both consumers and companies. Transactions are carried out through digital platforms, mobile applications and highly available payment systems, while companies depend on modern IT infrastructures based on virtualization, automation and artificial intelligence to manage demand peaks, maintain service continuity and optimize the shopping experience.
Faced with this level of demand, both in consumption and technological infrastructure, FNT Software recommends anticipating the chaos of Black Friday by designing a robust IT infrastructure, capable of preventing technological collapses, which are highly probable due to the volume of transactions during these dates.
IT infrastructure for Black Friday 2025
IT infrastructure operators face specific challenges during Black Friday week, particularly when it comes to applications, servers, databases and storage systems. Among them stand out the increased traffic and server overloadwhich can lead to database and storage bottlenecks, as well as performance degradation with slow load times and application errors.
During peak periods like Black Friday, not only does server utilization increase, but so does security risk: overloaded systems, rapid infrastructure changes, and high transaction volumes. create an environment conducive to cyber attackswhich are more difficult to detect among the data noise.
Therefore, companies must closely integrate performance and security strategies to prevent interruptions and information leaks. Added to all this is the growing complexity in the monitoring and resolving incidentscompounded by the enormous volume of data and the need for advanced tools.
IT strategies to ensure stability and performance
To mitigate these challenges, FNT Software suggests a series of key strategies for IT infrastructure operators:
- Capacity planning– Accurately anticipate traffic spikes and plan for sufficient capacity in servers, databases, and storage systems.
- Load balancing– Distribute traffic across multiple servers to prevent a single server from being overloaded.
- Caching– Implement caching mechanisms to reduce the load on servers and databases by storing frequently accessed data closer to the user.
- Scalability– Design the infrastructure to be easily scalable, allowing resources to be added as needed.
- Monitoring and alerts– Implement robust monitoring systems to proactively detect and respond to performance issues.
- Security measures– Strengthen security measures to protect against cyberattacks, including firewalls, intrusion detection systems, and web application firewalls.
- Disaster recovery planning– Have a comprehensive disaster recovery plan to minimize downtime in the event of unexpected failures.
- Tests and simulations– Perform regular load testing and simulations to identify and address potential bottlenecks and vulnerabilities.
“Managing the chaos of Black Friday doesn’t just mean preparing for increased traffic; It is about building an IT infrastructure that is flexible, scalable, visible and automated. “Resilience does not begin with the first click, but much earlier, with strategic planning that allows us to adapt to any challenge”highlights Stefan Kühn, computer documentation specialist at FNT Software.
