5 Creative Ways to Use Instagram Collab Posts in 2023
Need some ideas to inspire your first Instagram Collabs post? Here are five to get you started:
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Promote Your Business
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Host a Giveaway
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Launch a Product
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Support a Cause
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Start a Challenge or Trend
Idea #1: Promote Your Business
For brands, influencer marketing is key for racking up social proof — especially when 49% of consumers depend on influencer recommendations.
To drive traffic to your account, try teaming up with a creator who fits your target demographic.
For example, bubble tea shop @chatimecanada tapped dessert-loving creator, Linda Huynh of @wlovelinda on this Instagram Collab post:
If you’re a creator, you can promote your own business too! Take Jordan Foster of @favorite.daughter who used an Instagram Collab post to promote her clothing line:
It’s the perfect subtle plug.
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Idea #2: Host a Giveaway
Giveaways are a great opportunity to collaborate with other brands or creators.
They’re fun, easy to participate in, and give you a boost in engagement, too.
And if you’re looking to showcase the legitimacy of your product or service, partnering with experts is the way to go.
Take this collaboration between luggage brand Béis and tracking brand, Route as an example:
Simply put, double the audience = double the fun (and double the hype if there’s free stuff on the table!).
Idea #3: Launch a Product
If you’re launching a product or even promoting an event, an Instagram Collabs post can help you spread the word.
You can collaborate with another creator, brand, or even cross-promote on a secondary Instagram profile.
Creator Sean Brown created a Collabs post with his Curves by Sean Brown profile to unveil a new piece:
The result? Tons of engagement and excitement for the launch.
TIP: Pop the link to your launch or event website in your Instagram bio using ‘s Link in Bio tool — an easier way to track and share your links.
Idea #4: Support a Cause
Supporting a cause on Instagram is a meaningful way to humanize your brand, communicate your values, and raise awareness.
Use the Instagram Collab feature to work with a group of experts, creators, or organizations to bring more attention to the cause or topic you’re supporting.
For example, creator and author Blair Imani teamed up with Feminist to talk about Mental Health Lifelines as part of her #SmarterInSeconds series:
Educational post? Check. Supporting a topic you care about? Check.
Idea #5: Start a Challenge or Trend
Starting a challenge or trend is a fun way to create buzz.
And with an Instagram Collabs post, you’ll reach even more people who can participate in the challenge and share with their friends.
In a collaboration Reel with creator Dayo Okuboyejo, fitness apparel brand lululemon challenged followers to share how they practice self-care:
The feel-good collab brought in thousands of likes, plus, comments galore.
And that’s that!
Whether you co-host a giveaway or promote a new product, an Instagram Collabs post is bound to bring in double the engagement, enjoyment, and eyeballs.
So, say hello to all the new faces. It’s your time to shine.
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