TikTok Stories: Initial Thoughts
TikTok’s foray into stories is an interesting move, considering it recently extended the length of feed videos to 10 minutes.
Between both rollouts, it’s clear that TikTok wants to become a one-stop shop for all short-form and long-form content — taking on Instagram and YouTube simultaneously.
However, with every new feature, there’s an adjustment phase.
Watching and engaging with TikTok Stories is different from what we’re accustomed to. TikTok is known for scrolling up and down, whereas Stories require scrolling across.
So, it’s too soon to say whether this new feature will shake up the platform like Instagram Stories did, or if it’ll die on the vine like Twitter Fleets.
That said, it’s worth experimenting with!
There’s no hard-or-fast rule to using TikTok Stories, so this is your opportunity to branch out from the regular content you post on your feed.
The conversational style allows you to connect with your community in a more intimate way, and they can also interact with each other in the comments.
Plus, with TikTok Stories expiring after 24 hours, there’s a level of exclusivity too — if they miss them, they miss them.
Being one of the first to adopt a new feature can help you test to see what works, develop a strong strategy, and level-up your content.
So, will you be using TikTok Stories? We’re all ears, let us know on ’s TikTok account.
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