Before the implementation of the solutions of Salesforce, Inetuma company with a high geographical dispersion, faced significant challenges. It operated on four continents and 20 countries, with numerous internal “silos”. Only in Iberia they managed seven geographies with unified tools and processes. This situation generated inefficiencies and a lack of consolidated vision of its operation.
Inetum carried out a Salesforce implementation project that was qualified as a success from the beginning. The “minimum configuration” was carried out in a remarkably short time, in just four months.
Jabier RuizHead of Sales Iberia & Latam in Inetum, highlights that this speed was possible because the Salesforce platform is designed to climb significantly and offers deployment automatisms, unlike for example, ERP deployments, which are usually “headaches.”
Currently, Inetum uses cloud salts as its main tool with the aim of achieving a unified solution for an ecosystem of approximately 30,000 people and a sales force of more than 1,500 professionals with diverse profiles.
Inetum as a client and strategic partner of Salesforce
The success of this internal project has led Inetum to position itself not only as a client, but also as a “subject of tests”, simultaneously operating as a client and partner of Salesforce. This double function reinforces its image in the market.
As Gold Consulting Partner global de SalesforceInetum promotes transformation experiences to shape and innovate using Salesforce solutions. They offer a complete range of consulting and implementation services throughout the Salesforce value chain, from the advice of digital strategy and customer experience, through the omnichannel design of customer trajectories, until the implementation of Salesforce solutions.
A key indicator of your performance as a partner is the certification of your technical personnel, with some 400 people certified in Spainincluding areas such as artificial intelligence.
Future vision and the OneCRM project with agentforce
Inetum aims to become the first or second partner of short -term Salesforce. To achieve this, they are expanding their presence as a partner in Latin America and have opened a Talent Center in Murcia which will use 400 consultants. In addition, they are evolving their portfolio of services, moving from an approach based on capabilities to value proposals, integrating technology such as Salesforce to solve specific problems of public clients and employees.
On internal level, and looking towards the future, Inetum plans to enhance its marketing area. This includes focusing on the generation and qualification of Leads, what they call the project Onecrm. It is important to note that, in this OneCRM project, Inetum plans to use the help of the Agentforce AI Agents.
With this, it seeks, as in the cases of Pikolin y Repsolimprove efficiency in interaction with customers and internal management. In addition to the integration of agentforce in OneCRM, Inetum also wants:
– Improve data quality, fighting duplicities.
– Optimize the coaching of your Account Managers.
– To address the integration with their corporate ERP, for which they are analyzing Mulesoft with the purpose of simplifying the work of the commercial force and increasing its efficiency.
In summary, Inetum’s trajectory with Salesforce demonstrates how a company can overcome dispersion challenges and unify operations, taking advantage of not only to optimize its own processes but also to become a key strategic partner, promoting innovation with solutions such as agentforce in future initiatives such as its OneCRM project.
