How to Find the Right Influencers for Small (and Medium-sized) Businesses
To find the right influencers and creators for your next marketing campaign, here are three steps to follow:
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Define Your Goals
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Research and Analyze Influencers
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Use a Database Tool
Step #1: Define Your Influencer Marketing Goals
As you’re paying an influencer for access to their community, you’ll have to be clear about your campaign’s goals — and what you hope to achieve.
Are you looking to build brand awareness? Drive sales? Generate more leads?
Think about how your collaboration will fit into your broader social media marketing strategy, and then set SMART goals.
TIP: Because influencer marketing partnerships can cost anywhere from hundreds to tens of thousands of dollars, defining your budget at the beginning stages is important too.
Step #2: Research and Analyze Relevant Influencers in Your Industry
The best influencer partners are those who align with your target audience and brand.
And collaborating with the right people can be as easy as looking in your own backyard.
Set time aside to frequently monitor your tagged posts, comments, DMs, and branded hashtags to find influencers who are already engaging with your brand.
“When you find influencers who are already talking about your business, it makes it easier to reach out for a potential collaboration,” says ‘s Influencer and Partner Marketing Manager, Kurtis Smeaton.
“Of course, you’ll need to vet them first. And if they’re a brand fit, it’ll make their endorsement more genuine,” adds Kurtis.
TIP: If you don’t have the bandwidth to research influencers solo, but do have a budget for additional help, skip to the next step.
Step #3: Use a Database Tool
With an estimated 64M influencers on Instagram alone, finding the right partnership can feel like a full-time job.
Luckily, with a platform like Influence, you’ll have access to tons of tools like creator discovery.
You can even take it a step further and hand over the reigns to our team of marketing experts to source, analyze, and manage your campaigns.
Interested? Schedule a call to learn how we can help you reach your influencer marketing goals.
