Creator Economy Statistics
The creator economy — the system or market that supports and rewards people who create original, creative content online — is booming.
Here are the top Creator Economy stats you need to know.
1. Cost per Activation (CPA) Is Down 19.2% on Average
The cost per activation, AKA the cost of launching an influencer campaign, is down 19.2% across Instagram (Feed, Stories, and Reels), TikTok, and Facebook.
However, CPA is up on Pinterest.
Why this matters: A lower CPA means you can do more with the same influencer marketing budget — either by posting more on less expensive platforms or activating more influencers per campaign.
Source: ’s Influencer Marketing Benchmarks Report
2. TikTok Has the Highest Average CPA for Smaller Accounts; Instagram Posts Have the Lowest CPA
Working with nano influencers and micro influencers? Instagram posts might be your most cost-effective option.
Instagram posts from smaller influencers have a CPA of $176.50, while TikToks have an average CPA of $1,161.
Why this matters: Make the most of your marketing budget. If you can access the same audience on a less expensive platform, the ROI of your influencer marketing campaigns could shoot up.
Source: ’s Influencer Marketing Benchmarks Report
3. Instagram Reels and Stories Have the Highest CPA for Mid and Macro Influencers
Mid influencers and macro influencers have an average CPA of over $10K for Instagram Stories and over $7K for Instagram Reels.
But don’t write off Reels & Stories just yet. These posts from creators with larger followings increase brand awareness and engagement, building your brand.
Why this matters: Consider your campaign goals and budget while building your influencer marketing strategy.
Source: ’s Influencer Marketing Benchmarks Report
’s Influencer Marketing Benchmarks Report is the ultimate roadmap to see how your results stack up and if your goals are achievable.
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