How to build an effective influencer outreach list
Your influencer outreach list should include the names or usernames of creators and potential partners you’d like to work with. A thorough list can help you identify the various types of creators ideal for your brand, the key influencers you need to hone in on, and potential areas for growth.
Start by searching for creators using relevant niches, keywords, hashtags, locations, and trends on each social media platform. For example, if you’re a local business in Boston, check out the top posts and creators tagged in Boston or nearby landmarks.
Establish clear criteria for your list as you search, such as creators’ niches, values, aesthetics, and engagement rates, but also be aware of any niches, trends, or platforms you may be overlooking. For instance, if most of the creators on your list are primarily active on Instagram, you should research creators on other key platforms, too, such as TikTok, YouTube, and Facebook.
Influence connects you to a curated influencer network of over 10 million creators. With smart filters and built-in performance data, finding the right partners has never been easier. Here’s how Influence supports your outreach:
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Find creators fast with 20+ AI-powered filters, from niche to engagement rate.
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Partner with confidence using over 10 million pre-vetted creator profiles backed by performance insights.
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Automate outreach at scale using customizable templates and bulk messaging tools.
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Grow with ease by managing all your creator relationships in one platform—from first contact to final payment.
