How to Reach Out to Instagram Influencers
Your first message to an influencer could make or break a partnership deal, so it’s worth putting in additional time to make sure you’re reaching out in the right way.
We have a few tips to help you get the right tone, message, and level of professionalism across:
Step #1: Research for Correct Contact Details
First, check if they have their contact information on Instagram.
All Instagram Business and Creator profiles can set up an email button from their profile, so you can email them directly from within the app:
If they don’t have this setup, many influencers have a link in bio page directing users to their website, or a contact form on their blog:
Step #2: Email Is Always Best for First Point of Contact
If you can source an email address for your influencer, we recommend sending them an email over any other kind of contact.
It’s professional, and lets you share more about your brand and campaign mission (more on that below).
If you can’t find an email, you can send a DM!
Just remember to always be professional, use their first name (rather than their Instagram handle as the greeting), and provide your email straight away as a point of contact.
TIP: You can connect with verified top creators in just a few clicks with . Learn more.
Step #3: Introduce Yourself, Your Role, and the Brand You Work For
Whether you’re the founder, CEO, marketing lead, or social media manager, make sure to introduce yourself.
That way, they’ll know exactly who they’re speaking to and may feel more confident asking questions about the future campaign.
Step #4: Talk About the Campaign & Why the Influencer Is a Good Fit
Remember to talk about the campaign (even if it’s still being fine-tuned!) and the direction the campaign is going in.
You’ll also want to mention why you think the influencer would be a good fit for your campaign.
Be as transparent as you can in your emails so everyone is clear on the project from the get-go.
Step #5: Negotiate Budget
Now that you’ve identified a few influencers you’d like to work with, it’s time to talk money!
Most influencers will provide a rate card or a media kit with rates included:
Keep in mind that rates can fluctuate — so be ready to negotiate a fee based on your budget and expected deliverables.
When the fee has been agreed upon, you’ll need to create a contract that includes all relevant information, including:
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Payment: How much will they be paid? When will they be paid? Will there be other incentives aside from cash, like free products?
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Briefing materials: Will you provide them with FAQs, descriptions of your products, and a caption guide?
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Content deliverables: Will they be creating feed posts, Reels, and Instagram Stories? How many?
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Deadlines: When do they need to send their content for approval? When do they need to post their content?
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Approval process for deliverables: How much feedback will you provide? What will the process be for approving their work?
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Length of the contract: How long is the campaign or partnership?
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Usage rights: Will you use their content for promotional purposes or on other platforms? How long will you use their content?
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Exclusivity clause: Can they partner with a competitor during the campaign?
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Endorsement Disclosures: How should they disclose your paid partnership?
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Cancellation clause: What are the requirements for either party to terminate the agreement?
With the ‘s Influencer Marketing platform, you can find, do outreach, and manage influencers seamlessly, all in one place.
