LG Unveils Gallery TV To Battle Samsung’s The Frame — Here’s What We Know So Far

At CES 2026, LG is taking its lifestyle TV lineup a step further with the debut of the LG Gallery TV — a new category of display that blurs the line between a museum-grade dedicated canvas and a flagship home cinema.

Available in 55- and 65-inch models, the Gallery TV features a slim, flush-mount design. Like Samsung’s The Frame, it can be customized to match your home decor using interchangeable magnetic frames.

To bring the “Art TV” experience to life, LG worked alongside museum curators to develop a specialized Gallery Mode. This mode optimizes color and brightness to reproduce the subtle visual textures of famous masterpieces. To ensure an art-like viewing experience at any time of day, the Gallery TV is equipped with a specialized matte screen that reduces glare and minimizes reflections. Likewise, it uses ambient light sensors to automatically adjust picture quality, maintaining the illusion of a physical painting even as the sun sets.

Instead of one of LG’s best-in-class OLED panels, the new Gallery TV is powered by the company’s MiniLED tech and an a7 AI Processor. This allows it to display bright visuals in 4K while hopefully keeping the cost down. Since you probably won’t want to mount one of the best soundbars underneath it — which would ruin the museum-style look — the Gallery TV comes equipped with LG’s AI Sound Pro virtual 9.1.2 channel audio.

Museum-curated content or generate your own

(Image credit: LG)

The Gallery TV wouldn’t be an Art TV without high-quality artwork to go with it, which is why LG is giving its gallery service a massive upgrade.

LG Gallery+ gives you access to more than 4,500 works that are refreshed each month. From fine art to cinematic scenes, game visuals, and even animations, the platform features a diverse spectrum of background visuals. This makes it easy to find the perfect match for your taste and your home’s decor.

You’re not limited to just using existing art from LG Gallery+ though. Instead, you can create your own custom images using generative AI or display your favorite memories from your own photo library.

To elevate the experience further, LG Gallery+ also incorporates background music. While you can pick from built-in tracks based on your mood, you can stream your own playlists via Bluetooth, too.

LG Gallery TV vs Samsung The Frame

The Samsung Frame and Frame Pro on a wall

(Image credit: Samsung/ Tom’s Guide)

I’m actually surprised it took LG this long to launch a true “Art TV” rival. Samsung unveiled The Frame back at CES 2017 and has led the category ever since. We’ve seen other competition pop up recently, but this is the first time a heavyweight like LG has really joined the fray.

Last year, Hisense and TCL both jumped in with the CanvasTV and the TCL NXTFRAME. While those are great budget-friendly alternatives, they do make a few concessions. The biggest one is cable management; Samsung uses its One Connect Box and a single, near-invisible wire so you don’t have a mess of HDMI cables ruining the “painting” aesthetic.

LG does have its own high-end solution called the Zero Connect Box — which is actually completely wireless — but so far that’s been reserved for its ultra-premium M-series and W6 Wallpaper OLEDs. We’ll have to wait and see if LG brings that tech to the more affordable Gallery TV, or if you’ll still need to get creative with hiding your wires.

I can’t wait to find out more about the LG Gallery TV soon. I and the rest of the Tom’s Guide team will be on the floor at CES 2026, so stay tuned for more.

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