Loewe has announced the Vega, a new range of compact 4K Ultra HD smart TVs available in 32 and 43-inch sizes.
The Vega sits below Loewe’s flagship Stellar OLED line, which spans 42 to 97 inches and starts at £1,699, but uses VA LCD panels with full-array Direct LED backlighting rather than OLED, a technology choice that allows Loewe to hit higher peak brightness figures across a smaller and more affordable chassis.
The 43-inch model carries 390 LED dimming zones and reaches a peak luminance of 880 cd/m², while the 32-inch version uses 260 dimming zones and reaches 550 cd/m², both figures sitting above what most competing LCD televisions at this screen size typically deliver to living rooms in bright daylight conditions.
Both models support the full range of HDR formats, including Dolby Vision IQ, HDR10, and HLG, with the Vega marking the first time Loewe has offered a 4K Ultra HD panel in a 32-inch format, a size that most manufacturers continue to supply only in Full HD resolution.
The integrated soundbar delivers 60 watts of Class-D amplification developed and tuned by Loewe’s in-house audio team, supporting Dolby Atmos and connecting to external sound systems through HDMI eARC, a configuration that competes more directly with premium soundbar bundles than with the basic speakers typically built into televisions at this screen size.
Smart features and connectivity
Loewe’s os9 smart platform, built on the VIDAA operating system, handles streaming access across Netflix, YouTube, Disney+, and Apple TV, with Apple AirPlay, Miracast, DLNA, and Matter connectivity expanding the Vega’s integration with both Apple and broader smart home ecosystems.
The 43-inch model carries two HDMI 2.1 ports supporting 4K at up to 120Hz alongside VRR and ALLM for low-latency gaming, while the 32-inch version supports 4K at up to 60Hz through its HDMI 2.1 ports, with both models also offering cloud gaming access through Blacknut and Boosteroid via the VIDAA platform.
A brushed aluminium frame, rotatable metal table stand with chrome finish, and integrated cable management with magnetic rear covers reflect the same design discipline Loewe applies across its higher-end OLED TV range, placing the Vega closer in aesthetic approach to Bang and Olufsen than to mass-market LCD televisions at comparable screen sizes.
The Loewe Vega 32-inch is priced at £1650 and the 43-inch at £1900, with both models available through selected Loewe retail partners from March 2026.
For a closer look at how the Vega’s LCD panel compares against the best screens on the market, our guide to the best OLED TVs rounds up the top picks from every major brand.
