Beauty giant L’Oréal unveiled the Light Straight Plus Multi-Styler and LED Face Mask at CES 2026. These products utilize infrared light technology and are designed to protect your hair from heat damage and prevent signs of skin aging, respectively.
Hair styling tools are commonly known to reach high temperatures, which can risk damaging the hair cuticle and lead to breakage if used frequently. LED face masks have grown in popularity in the skincare space. It’s fitting that L’Oréal would create its own version.
A breakdown of L’Oréals new beauty tools
Light Straight Plus Multi-Styler
The L’Oréal Light Straight Plus Multi-Styler lets you style your hair without damaging it.
Hair styling straighteners and curlers can cause damage to hair, depending on how often you use them and if you don’t use a heat protectant.
This isn’t the first time the beauty giant has experimented with infrared light, previously launching the L’Oréal AirLight Pro hairdryer in 2024. This time, it patented the near-infrared light used in the new beauty tool. L’Oréal also uses glass plates on the Light Straight Plus Multi-Styler that only heat up to 320 degrees Fahrenheit, versus traditional hair tools, which can heat up to 400 degrees Fahrenheit.
Near-infrared light is a light spectrum that penetrates hair fibers, reshaping the molecular structure of the hair and keeping it healthier, shinier and smoother during styling. The hair tool is versatile enough to be used for straightening or curling your hair.
According to a press release from L’Oréal, instrumental tests found that the Light Straight Plus Multi-Styler works three times faster and leaves hair twice as smooth as the competition.
The Light Straight Plus Multi-Styler on display on the CES floor.
LED Face Mask
The L’Oréal LED Face Mask aims to reduce fine lines and other skin imperfections
The LED Face Mask is composed of flexible silicone and utilizes a skin-safe microcircuit to control the wavelengths of red and near-infrared light. L’Oréal designed this with the help of I-Smart Developments, an LED product manufacturing company.
The goal of this product is to demonstrate that you can combat fine lines, uneven skin tone and other skin imperfections while firming and smoothing the skin. The device can be used as part of your daily skincare routine and requires only 10-minute sessions, which are automatically timed.
The LED Face Mask on display at CES 2026.
The Light Straight Plus Multi-Styler and LED Mask will launch globally in 2027. Pricing is to be determined.
