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World of Software > News > Major change to Amazon Fire Stick means bad news for Premier League fans
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Major change to Amazon Fire Stick means bad news for Premier League fans

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Last updated: 2025/10/26 at 11:28 AM
News Room Published 26 October 2025
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The game is up for illegal streamers, at least on this device (Picture: Shutterstock/Anna Quelhas)

Watching dodgy content on an Amazon fire stick just got even more difficult, with VPNs not yet available on the device.

Earlier this month, the company dealt a major blow to those who use their fire stick to avoid paying for content like premium sports matches and films.

The latest model blocks users from ‘sideloading apps’, which is when they manually download apps outside of the official store.

Earlier this month, a cybersecurity expert told Metro that the modified Android apps powering ‘dodgy Firesticks’ simply won’t work anymore.

But it has now emerged that this isn’t the only thing making streamers’ lives more difficult.

The Fire TV 4K Select, which launched this month for £49.99, also doesn’t allow the use of VPNs – at least, not yet.

Aidan Marcuss, vice president of Fire TV, announces the Fire TV Stick 4K Select during an Amazon event showcasing new products in New York City, U.S., September 30, 2025. REUTERS/Kylie Cooper
Aidan Marcuss, vice president of Fire TV, announces the Fire TV Stick 4K Select during an Amazon event showcasing new products in New York on September 30 (Picture: Reuters)

This means users will be blocked from hiding their identity and location, which allows them to avoid detection from internet service providers, and avoid geo-restrictions where content is not available in certain regions.

Amazon is expected to make this function available with a software update soon, but a date has not yet been given.

A spokesperson for NordVPN, one of the most popular models on the market, told Metro: ‘At initial retail availability it will be running Vega OS and won’t support VPN apps, so NordVPN won’t be available in the App Store on day one.

‘However, Amazon plans to enable VPN protocols via a software update in the coming weeks.

‘Our app is ready, and we’ll make it available in the Amazon Appstore for the new Fire TV devices as soon as that update goes live.’

VPNs have many legitimate uses for privacy and security, such as avoiding tracking and censorship.

But they are also a key tool used by those accessing pirated content, something which has been a thorn in the side for Amazon, with some football fans bragging about the ease of using their devices to avoid paying for matches.

Woman relaxing on the couch, she is using the remote control and choosing a TV show or movie on the television menu; Shutterstock ID 2126878775; purchase_order: -; job: -; client: -; other: -
Amazon is trying to make life more difficult for those using ‘dodgy boxes’ (Picture: Shutterstock/Stock-Asso)

Unlike the older models which run on Fire OS, built on an open Android system, the latest fire stick has an in-house operating system built on Linux, called Vega.

This means that the old apps people were using to stream copyrighted content won’t work, and new ones won’t be able to be build either.

Older models of the Fire Stick still work with VPNs as normal, but the move signals that future models are also likely going to be harder to pirate content with.

Marijus Briedis, chief technology officer at NordVPN, told Metro that technical difficulties loading the apps were not the only reason dodgy streamers should be worried.

He said: ‘Most people are now aware of the dangers of criminals accessing our mobile phones and PCs and have some form of protection to minimise the risks of falling victim to hackers. 

‘Something like your TV, or a streaming device, are much less likely to have any protections and can be a less obvious entry point for cyber attacks. 

‘Much to the anger of streaming companies, including Amazon itself, their Fire Sticks are often corrupted to become ‘dodgy boxes’ that allow users to access multiple services and PPV channels for free.

‘Little do Brits know the security implications of having one of these, let alone the legal issues that could follow.’

Authorities are also increasing concerned by the prevalence of pirated content on fire sticks.

Last year, Jonathan Edge, 29, from Liverpool, received a three-year jail term for selling and using illegal fire sticks.

The organisation sent him cease and desist letters but he carried on, leading to the Premier League taking him to court.

What has Amazon said?

The company confirmed that it will completely change how people access certain types of apps.

The retailer said that ‘for enhanced security, only apps from the Amazon Appstore on Fire TV are available for download’.

Amazon has been keen to tout the benefits of the new device amid fierce competition from Roku, Google TV and Apple TV.

It says the new Vega operating system is ‘responsive and highly efficient’, with the device set to support Xbox Gaming, Luna, and Alexa+.

Amazon added: ‘It delivers vibrant 4K picture quality with HDR10+ support and apps that launch remarkably fast.’

Get in touch with our news team by emailing us at [email protected].

For more stories like this, check our news page.

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