Instagram Creator Marketplace Features: A Breakdown
Instagram has rolled out four new tools to streamline branded partnerships on the Creator Marketplace, let’s get into them:
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Discovery
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Partnership Messaging
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Projects
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Payments
#1. Discovery Feature
Instead of brands tirelessly scouring the internet for hours (sometimes days!) to find the right influencer, Instagram’s made it easier than ever for brands and creators to unite.
Enter: The Discovery function.
Here, contactable brands can quickly discover creators that match their brand ethos and creators can indicate their interests and topics that align with their work — talk about a match made in content heaven.
#2. Partnership Messaging Feature
Say goodbye to opportunities getting lost in the DMs.
Instagram’s Partnership Messaging feature lives as its own folder within your DMs, keeping offers and partnerships separated and, most importantly, organized.
#3. Projects Feature
Much like a statement of work or deck, Instagram’s Project tool contains all the relevant information regarding a creator’s project.
Shared within the Partnership Messaging feature, Projects will include the full scope of work and vital details including deliverables and rates.
#4. Payments Feature
Now, let’s talk $$$.
Coming soon, creators will finally be able to get paid directly on the app.
With Instagram’s Payment tool, brands can pay creators once a project is complete without ever leaving Instagram.
And even better, creators will be able to track payments within the Tools section of their dashboard, win-win!
As Instagram continues to expand their functionality toward financially supporting the creator economy, it’s a great time to be a creative on the platform.
Will you be dipping your toes into Instagram’s new brand x creator matchmaking services? Let us know over on ’s Instagram account.
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