Meta just announced a big change coming to its privacy policy in a couple months. It’s going to start using data from your chats with AI products to sell ads hyper-targeted to you. And there’s no way to opt out.
Not long ago, Amazon shared that it had plans to monetize Alexa+ by advertising to users during chats.
Now, Meta has announced its own plans to do something similar.
In a new post on Meta’s newsroom, the company announced:
More than 1 billion people use Meta AI every month. We’re continuing to improve the way our AI products feel relevant to you, understand your goals, and help you accomplish tasks more efficiently.
We’re also using Meta AI, and our other AI features, to improve your experience on all of our platforms. We will soon use your interactions with AI at Meta to personalize the content and ads you see, including things like posts and reels. We’ll start notifying people about this update next week via notifications and emails, several weeks before it goes into effect on December 16, 2025.
You can read the full details here.
Essentially, if you use any of Meta’s AI-related products or features—including chatbots—your data from those interactions will be used to “personalize” the ads you’re shown.
That means Meta will start using almost anything you share in a chat with AI to sell ads hyper-targeted to you.
There are some stated exceptions, however:
When people have conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, as always, we don’t use those topics to show them ads.
If you’re concerned about privacy, the only way to opt out is to stop using Meta’s AI products.
Depending on how you feel about your privacy, you might like being able to get more relevant ads across Meta’s platforms. But I suspect that for a lot of users, this move is something they’ll be unaware of and won’t appreciate.
Especially since using AI on one platform, such as WhatsApp or Instagram, will result in data sharing across all other Meta platforms when your accounts are connected.
It’s also worth considering how this impacts Meta’s smart glasses products, since they’re so heavily AI-focused.
How do you feel about your interactions with AI being used to sell targeted ads? Let us know in the comments.
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