MMD (Philips Monitors) and AOC have celebrated this morning in Madrid su evento anual Partners SummiT, in which they have reaffirmed their leadership position in the Spanish monitors market and presented the main trends that will mark their strategy in 2025. The figures support their success: in 2024 they sold more than 2.4 million monitors, even exceeding the peak reached during the pandemic and achieving a growth of 13% year -on -year, compared to 12% of the general market. According to Antonio Valiente, Country Manager of MMD & AOC Iberia, both brands closed the year with more than 18% market share in Spain, thanks to a diversified offer that covers from professional and consumer environments, to the gaming market and accessories.
Five key trends for 2025
During the meeting, Aoc and MMD They have broken down five technological trends that will mark the evolution of the monitors sector:
1. Smart Monitors: Integrated webcam devices, proximity sensor and advanced collaboration functions. They are especially relevant in a hybrid context, both in B2B and B2C environments.
2. Large size: While smaller formats (22 ″ and 24 ″) lose prominence, those of 27 ″ and 34 ″ gain ground, especially the latter as a large format solution to improve productivity.
3. High resolution: Together with growth in size, the demand for monitors with higher resolutions also increases, both for professionals and demanding consumers.
4. Gaming an auge: AOC remains a leading brand in gaming monitors in Spain and Europe, with a 132% growth in this segment for 2024. Models such as the Agon Pro Ag276uzd or Philips Evnia 34m2C5501A are a sample of the commitment to innovation and extreme performance.
5. OLED technology: Although even with high prices, OLED monitors are consolidated as a high quality product with great growth margin, especially in the gaming and creative sector.
Innovation in all segments
The company has segmented its offer in four major categories: Business, consumption, gaming and accessories. Among the most prominent novelties is 49b2u6903CH of Philips, a 49 ″ Curvo Superwide monitor with 5K, Webcam, Thunderbolt ™ 4 resolution and advanced functions for multitasking, as well as the AOC U27U3CV, a 4K Nano IPS IPS model for creatives.
In Gaming, the Agon Pro Ag276uzd, with OLED panel, 240 Hz and 0.03 ms response, and the Philips Evnia 34m2C5501A, with DisplayHDR 400 and immersive curvature, confirm the focus of both brands in this demanding sector.
