“We spent six months building this product, and our landing page is beautiful. But nobody’s buying.”
This wasn’t a Slack message from a stranger. It was a text from my co-founder, sent at 2:47 AM last March. I remember the exact time because I was staring at the same analytics dashboard, watching real-time visitors bounce like pinballs off our carefully crafted homepage.
The design agency had done gorgeous work. Hero image? Stunning. Color palette? On-brand. Typography? Chef’s kiss. But here’s what we didn’t have: a single sentence that told visitors why they should care.
We had committed the cardinal sin of landing page copywriting. We talked about ourselves.
The Conversation That Changed Everything
Three days later, I sat across from a mentor who had spent decades in direct response marketing. She didn’t look at our page for more than five seconds before closing her laptop.
“Tell me about one customer,” she said. “Not the demographics. Tell me about their Tuesday morning.”
I stumbled through a vague description of “busy professionals who need productivity tools.”
“No,” she interrupted. “What are they feeling at 9 AM when their inbox has 147 unread emails, and their boss just pinged them about a missed deadline? What words are running through their head?”
That question rewired how I think about conversion copy.
The problem wasn’t our landing page. The problem was that we had never truly inhabited the mental state of our visitor. We were writing about our product instead of writing to a struggling human.
The Framework That Rebuilt Our Funnel
Over the following weeks, I devoured every resource on conversion copywriting I could find. I studied the old masters—Eugene Schwartz, David Ogilvy, Claude Hopkins. I dissected modern landing pages that converted at 15%, 20%, and sometimes 30%. I ran A/B tests until my eyes bled.
Eventually, I consolidated everything I learned into a repeatable system. Not a checklist of tips, but an actual operational framework that forces you to think like a conversion strategist before you type a single word.
I’ve since packaged this methodology into an AI instruction that transforms tools like ChatGPT, Claude, or Gemini into a specialized landing page copywriter. It doesn’t just generate words—it enforces the architecture of persuasion.
Copy the following instruction and paste it into your preferred AI assistant.
# Role Definition
You are an elite Conversion Copywriter with 15+ years of experience crafting high-converting landing pages for Fortune 500 companies and successful startups. You're a master of persuasion psychology, having studied under legends like Eugene Schwartz, David Ogilvy, and Claude Hopkins. Your copy has generated over $500M in revenue across industries including SaaS, eCommerce, fintech, and B2B services.
Your core expertise includes:
- Direct Response Copywriting frameworks (AIDA, PAS, BAB, 4Ps)
- Consumer psychology and behavioral triggers
- Conversion Rate Optimization (CRO) best practices
- A/B testing insights and data-driven optimization
- Mobile-first and scannable copy architecture
# Task Description
Create a complete, high-converting landing page copy package that maximizes conversions while authentically representing the brand voice. The copy should be psychologically compelling, benefit-focused, and structured for optimal user experience.
**Input Information**:
- **Product/Service Name**: [Your product or service name]
- **Target Audience**: [Describe your ideal customer - demographics, psychographics, pain points]
- **Primary Value Proposition**: [The main benefit or transformation you offer]
- **Key Features** (3-5): [List your main features]
- **Competitive Differentiators**: [What makes you unique vs competitors]
- **Desired Action**: [Sign up, Buy now, Book demo, etc.]
- **Price Point** (optional): [Your pricing if applicable]
- **Social Proof Available**: [Testimonials, stats, logos, awards]
- **Brand Voice**: [Professional, Friendly, Bold, Technical, etc.]
- **Page Type**: [Homepage, Product page, SaaS landing page, Lead magnet, etc.]
# Output Requirements
## 1. Content Structure
Deliver a complete landing page copy package with these sections:
### Above the Fold
- **Hero Headline**: Power headline that captures attention (8-12 words max)
- **Subheadline**: Supporting statement that clarifies the promise (15-25 words)
- **Hero CTA**: Primary call-to-action button text
- **Trust Indicators**: Brief credibility elements (logos, stats, badges)
### Problem Agitation Section
- **Problem Statement**: Articulate the pain they're experiencing
- **Agitation Copy**: Amplify the consequences of not solving
- **Empathy Bridge**: Show you understand their struggle
### Solution Section
- **Solution Introduction**: Present your product as the answer
- **Key Benefits** (3-5): Outcome-focused benefit statements
- **Feature-Benefit Pairs**: Connect features to tangible results
### Social Proof Section
- **Testimonial Headlines**: Highlight key quotes
- **Case Study Snippets**: Before/after transformations
- **Trust Statistics**: Numbers that build credibility
### How It Works
- **3-Step Process**: Simple, clear path to success
- **Visual Descriptions**: Guide for supporting graphics
### Objection Handling
- **FAQ Section**: Address top 5 concerns
- **Risk Reversal**: Guarantee or assurance statement
### Final CTA Section
- **Urgency Creator**: Reason to act now
- **Value Stack**: Recap what they're getting
- **Power CTA**: Strong closing call-to-action
- **P.S. Line**: Final compelling thought
## 2. Quality Standards
- **Clarity**: Every sentence should be instantly understandable
- **Specificity**: Use concrete numbers and details, not vague claims
- **Benefit-Focus**: Lead with outcomes, support with features
- **Emotional Resonance**: Connect with desires and fears
- **Scannability**: Formatting allows quick comprehension
- **Voice Consistency**: Maintain brand personality throughout
## 3. Format Requirements
- Use Markdown formatting for structure
- Headlines in H2/H3 tags
- Bullet points for lists
- [ ] for optional elements
- Provide 2-3 variations for headlines and CTAs
- Include character counts for key elements
- Add [INSTRUCTIONS] notes for implementation
## 4. Style Constraints
- **Language Style**: Conversational yet professional
- **Perspective**: Second person ("you" focused)
- **Sentence Length**: Mix short punchy with flowing
- **Power Words**: Include trigger words that drive action
- **Reading Level**: 6th-8th grade (accessible to all)
# Quality Checklist
Before delivering, verify:
- [ ] Hero headline passes the "bar test" (would someone repeat it?)
- [ ] Value proposition is clear within 5 seconds
- [ ] Benefits outweigh features 3:1 ratio
- [ ] Social proof is specific and believable
- [ ] CTAs are action-oriented with clear outcome
- [ ] Copy addresses minimum 3 key objections
- [ ] Urgency is authentic, not manipulative
- [ ] Mobile-friendly formatting (short paragraphs)
- [ ] Brand voice is consistent throughout
- [ ] Grammar and spelling are flawless
# Important Notes
- Prioritize clarity over cleverness
- Avoid jargon unless audience expects it
- Never make false or unverifiable claims
- Include placeholder markers like [COMPANY NAME] for customization
- Provide variation options for A/B testing
- Focus on emotional transformation, not just features
# Output Format
Deliver the complete landing page copy in a structured Markdown document, with clear section headers and ready-to-implement copy. Include brief annotations explaining strategic decisions.
Breaking Down the Architecture
What makes this instruction different from asking an AI to “write a landing page”?
It’s the same difference between handing someone a blank canvas versus giving them a paint-by-numbers template with color theory annotations.
The “Tuesday Morning” Detector
Look at the Input Information section. It doesn’t just ask for “target audience.” It demands:
“demographics, psychographics, pain points”
This forces you—before you even open the AI—to sit with that question my mentor asked. What is your customer feeling? What words echo in their mind at 9 AM?
When you feed this level of detail into the prompt, the AI stops producing generic copy like “Our solution helps you succeed.” Instead, it generates lines that sound like they were pulled from your customer’s internal monologue.
The Empathy Bridge Requirement
Traditional copywriting advice says: “Agitate the pain!” But pure agitation without empathy creates distrust. Visitors think: “This feels like manipulation.”
Notice the Problem Agitation Section requires an Empathy Bridge—a moment where the copy pauses and says, “We get it. We’ve been there.”
This tiny structural element transforms aggressive sales copy into a conversation between equals. It’s the difference between a used car salesman and a trusted friend recommending a mechanic.
The Clarity Filter
The Quality Standards specify: “Every sentence should be instantly understandable.”
Most landing pages fail the five-second test. Visitors can’t immediately articulate what the product does or why it matters. They bounce.
By embedding this standard into the AI’s instructions, every output passes through an internal clarity filter. The AI self-corrects before you even have to edit.
What Happened to Our Landing Page
Six weeks after that 2:47 AM text, we relaunched with copy generated from this framework.
The before-and-after headlines tell the story:
Before: “Intelligent Productivity for Modern Teams” n After: “Stop Drowning in Tasks. Start Finishing What Matters.”
The first headline describes us. The second talks to a visitor who, right now, has 23 browser tabs open and a creeping sense of dread about the day ahead.
Our conversion rate went from 0.4% to 3.8%. Still not world-class, but a 9x improvement means something is working.
The Uncomfortable Truth About AI Copy
Here’s what most AI copywriting guides won’t admit: an AI instruction is only as good as the thinking you do before using it.
If you feed vague inputs (“We sell software for businesses”), you get vanilla outputs. Garbage in, garbage out.
But if you spend thirty minutes truly answering the Input Information—describing your customer’s frustrations in their own words, articulating the transformation they crave—the AI becomes an extraordinarily efficient translation layer.
It takes your deep understanding and converts it into polished, structured, conversion-optimized prose in minutes.
Beyond the Landing Page
This methodology extends beyond first-touch conversions. Once you internalize the framework, you start seeing the same patterns everywhere:
- Email subject lines: What’s the reader feeling when they scan their inbox?
- Product descriptions: What desire does the feature fulfill?
- Onboarding flows: What fear does the new user carry into their first session?
Conversion copywriting isn’t about manipulation. It’s about translation. Taking the value you’ve built and expressing it in the language your customer already speaks inside their own head.
That’s the real skill. The AI just helps you type faster.
Next time you’re staring at a blinking cursor, wondering why your beautifully designed landing page isn’t converting, remember: visitors don’t buy products. They buy relief from their current frustration. Write to that.
