The UK mid-market private equity investor Palatine has acquired a majority stake in Atombit Group, a fast-growth pan-European leader in experience intelligence.
Alongside the investment, London-based Atombit has made three strategic acquisitions to accelerate its growth. These include UK-based J2 Reliance and Profusion and Bulgaria-based company DWise.
The enlarged group now comprises 150 consultants and data scientists based in Europe and India, serving more than 100 large international enterprises.
This follows Atombit’s acquisition of European data consultancy Amplify Analytix last year as part of the firm’s commitment to strategic M&A.
Paolo Righetti, chief executive of Atombit said: “Atombit was founded to challenge the status quo in CX, EX and Experience Intelligence by using technology to unlock innovative ways for businesses to create value, increase profitability and gain a competitive edge in an ever-changing business landscape.
“In Palatine, we have an experienced and collaborative partner who share our vision and ambition for the group, and we are very excited to be working with them.”
Andy Strickland, partner and head of tech services at Palatine, emphasised how much he is looking forward to partnering with Atombit in a challenging environment.
“The market today is polarised,” Strickland said. “At one end, there are niche agencies offering fragmented, point-specific solutions. At the other, sprawling consultancies deliver scale but often lack agility, innovation, or a sharp focus on ROI.
“Atombit is different. It combines deep experience, exceptional talent, and a proven ability to design, execute, and scale transformational solutions across the entire customer and employee experience lifecycle.
“It doesn’t just compete. It redefines the space by solving problems others can’t, inventing new solutions where none exist, and delivering results that matter.
“We are delighted to be supporting the team as they build a world-class platform for growth. The onward strategy includes organic growth, cross-selling across the group’s existing client base, and pursuing further strategic M&A to extend capabilities, deepen expertise, and expand geographical presence.
“This is an incredibly exciting opportunity to help shape the future of a challenger brand with global ambition.”
Following the investment, Andy and Gary Tipper will be joining Atombit’s board.
Catch Andy Strickland on an upcoming UKTN webinar on Wednesday 14 May. Register your interest here
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