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World of Software > News > Podcast: Why digitalization fails
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Podcast: Why digitalization fails

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Last updated: 2026/05/14 at 6:42 PM
News Room Published 14 May 2026
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Podcast: Why digitalization fails
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Nikolai Skatchkov, CEO and co-founder of the fintech Circula, discusses the reasons for the failure of digitalization projects in the podcast.

Circles/Phil-Dera

In the latest episode of the podcast “Tech Talk – Voice of Digital” host Jürgen Hill discusses the inconvenient truths behind failed million-dollar investments with Nikolai Skatchkov, co-founder and CEO of the fintech Circula.

Our podcast guest has had painful experiences when a project fails. The reason? They thought too big from day one and relied on a highly complex microservices architecture for millions of users before they even understood the market. His lesson from this: Technology is often not the problem, but rather the wrong approach.

AI as Fire Protection

A central point of the conversation is the role of artificial intelligence. Skatchkov warns against seeing AI as a panacea. Rather, the technology is a catalyst or accelerator that does not solve existing management problems, but rather makes them truly visible. Anyone who automates a broken or unnecessarily complicated process gains nothing, but only accelerates inefficiency and risks massive economic consequences.

Our guest also recommends some uncomfortable steps to the management. He advises C-level managers to delve into the depths of operational processes like an intern in order to understand the real problems at the grassroots level. Or, why resources should be invested where they can demonstrably increase profitability or have a direct impact on sales. But hear for yourself what advice Skatchkov still has up his sleeve.

You can hear all of this in our latest podcast episode. The podcast is available wherever podcasts are sold.

width=”100%” height=”152″ frameborder=”0″ allowfullscreen allow=”autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture” loading=”lazy” src=”https://open.spotify.com/embed/episode/7yFUf9DJ4yGIA67FFW7aM0?utm_source=oembed”>

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