Polar is making an original bet with its new loop: to go completely with a screen. This choice brings it closer to other accessories such as Whoop Band, another bracelet, or the Ring of Oura ring, devices that favor data analysis in a dedicated application rather than a quick consultation on the wrist. The Finnish company insists on the character ” discret and not intrusif From its product which could seduce many users tired by connected watches.
A bracelet designed to remain discreet
Concretely, the LOOP continuously records the user activity: number of steps, active moments, training sessions and heart rate. Sports sessions can be launched from the Polar Flow application or automatically detected. Sleep monitoring is also on the program, with duration information, quality and their impact on recovery. All these indicators automatically synchronize in the application, which offers detailed analyzes and personalized advice.
The bracelet has an autonomy of eight days and can store up to four weeks of data. The absence of buttons requires going through the app to trigger certain functions, but automatic detection partly compensates for this constraint.
The other strong argument of thriller is the absence of a subscription. Unlike Whoop or Oura, which condition full access to their services to a monthly or annual payment, the loop is acquired by a simple unique purchase. Its Price is set at € 179.99, the equivalent of one year of subscription to its main competitor. Interchangeable bracelets, offered in several colors, cost the unit € 19.90.
On the design side, the product put on a soft textile bracelet and a fine clasp which houses the Polar Precision Prime sensor. The choice of materials and colors (orange, blue, beige, green or brown) offers a certain personalization, while the clasp is available in three finishes: Greige Sand, Night Black and Brown Copper.
Finally, Polar highlights data protection, a sensitive subject for this type of product. The company ensures that all the information remains stored in its ecosystem, protected by European regulations, and that it is never sold to third parties. Users keep the possibility of consulting, exporting or deleting their data permanently.
The Polar Loop is already available in pre -order and will be shipped from September 10. It is clear to those who want to follow their health and their performance without having to manage an additional screen or subscribe to a subscription. And casually, that makes people!
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