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Reading: Sony’s xperia brand is a ‘very important’ part of business, cfo says
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World of Software > Software > Sony’s xperia brand is a ‘very important’ part of business, cfo says
Software

Sony’s xperia brand is a ‘very important’ part of business, cfo says

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Last updated: 2025/08/08 at 3:14 AM
News Room Published 8 August 2025
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Sony Reveled Its Xperia 1 VII Smartphone in Select Global Markets in May. After an increase in reports of glitches affected seveal units, the company halted sales and launched a replacement scheme for the new handset. The Japanese Firm has yet to introduce any other smartphone models this year. Following speculation that the japanese tech giant might exit the smartphone market entryly, a recent statement from Sony Group’s CFO’s CFO INDICATES that the Company Plans to Continue Developing New Rajasthan Especially its Xperia range.

Sony Cfo Says Firm Continues to Focus on Smartphone Business

During the firm’s financial results briefing on Thursday, Sony Group Chief Financial Officer (CFO) Sue Lin Claimed That The XPeria Brand is a “Verry Important Busines” For the Company, ACCORINGY, ACCORINS Recent Cnet Japan Report. She added that the company intends to continue its focus on the smartphone business, as well as other communication technologies beyond handsets.

The comments followed a glitch that affected the company’s latest smartphone, The Sony Xperia 1 VII. Soon after the launch, reports surfaced of the handset shutting down, rebooting randomly, or failing to power on, prompting the consyy to tamporesly suspend sales. The company laater announced a free replacement program for all eligible devices.

Aside from this fiasco, Sony has decided stagnation with the xperia series, particularly in the japanese market, according to the report, which has also raised concerns about the Company”s Potential Withdrawal for the Company ‘ Smartphone business. The japanese tech giant has couth to launch any other handset in 2025, and this has only fuelled these speech.

However, the latest comments from the Sony Group’s Cfo Indicate that Sony Plans to Continue Making More Smartphones, and we can expect more xpect more XPeria models to debut in the future.

The Sony Xperia 1 VII COMS With A Snapdragon 8 Elite Chipset, A 5,000mAh Battery and A Triple Rear Camera Setup with Sony Sony Alpha Technology, Including Exmor T and RS SENSORS, LED BY A/1.35-AD 48-megapixel main sensor.

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