For the past year, Spotify has faced an avalanche of content created by IA, often published by “content farms” that seek to garner income without worrying about quality. According to the company, these drifts ” exploit the identity of artists, weaken their art and threaten the very integrity of their work ». The Swedish giant poses a clear line: only the vocal imitation authorized by the artists will be tolerated.
An anti-spam filter and more transparency for listeners
This policy is accompanied by a strengthening of the reporting mechanisms. Musicians will now be able to alert the platform to an abusive use of their voice even before the release of a song. Spotify also promises to reduce the verification deadlines, in order to prevent fraudulent pieces from being put online for too long.
At the same time, other streaming or musical distribution platforms are faced with the same puzzle. The majors of the disc also grow to obtain clear safeguards and prevent AI from diverting part of the income. Several artists have already publicly expressed their concern in the face of vocal deepfakes which circulate without authorization on the web, some going so far as to request collective actions to supervise these practices.
The site does not stop there. Spotify plans to launch a musical anti-spam filter in the fall. Objective: identify abusive tactics such as artificially shortened pieces, duplicates or massive downloads intended to unduly capture royalties. These contents, described as ” mediocre By the company, degrade the listening experience and deprive authentic artists from part of their income.
Another initiative: better transparency around the use of AI. Spotify will participate in the implementation of a new standard of musical metadata developed by the DDEX consortium. This standard will allow artists to specify to what extent the AI has contributed to the production of a song. The information will appear directly in the application. The goal is to give the listeners a clear and nuanced reading, without stigmatizing creators who use AI in a responsible manner.
Spotify recalls that music has always evolved with technology, from Synthesizers to Auto-Tune. The company does not want to block innovation, but ensure that it remains in the hands of creators, and not of opportunistic actors. “” Some artists can choose to lend their voice to IA projects and it is their choice. Our role is to ensure that this choice always belongs to them Summarizes the platform.
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